American Society of Baking Partners with Meals on Wheels America to Support the COVID-19 Response Fund During the Pandemic

American Society of Baking is spearheading a fundraising effort with our members to help fight hunger and food insecurity for older Americans. As the number of homebound seniors who face hunger issues increases during the COVID-19 Crisis, ASB is teaming up with Meals on Wheels America to help alleviate some of the suffering.

Kent Van Amburg, Executive Director of American Society of Baking; “Many homebound seniors do not know where they will get their next meal.  We knew we had to help meet the increased demand for food delivery services by Meals on Wheels America.”

American Society of Baking will donate matching funds for the first $20,000 raised by ASB members. The goal is to raise $40,000 to help Meals on Wheels America. All funds will be used to replenish food and supplies, subsidize additional transportation and personnel costs, enable tech-based efforts to check in on isolated seniors, facilitate supply chain logistics with national vendors to help the hardest-hit communities and support timely distribution of science based information needed to ensure safe care for all.

Van Amburg explained, “ASB Members are some of the most generous and caring people in the world. We care deeply about feeding hungry people. Supporting Meals on Wheels America is one way we can make an important impact during the crisis.”

To donate to Meals on Wheels America click on the link HERE

ASB-directors-Kent_Van_Amburg2

Kent Van Amburg

Executive Director
American Society of Baking

You Can Help ASB Get The Word Out

Click here to see how you can help share ASB’s message.

SOCIAL MEDIA CHECKLIST

YOU CAN HELP US SHARE HOW TO HELP

We’ve compiled the following social media guide so that you can help support the Meals on Wheels COVID-19 Response Fund.

1. Tag American Society of Baking

We want to see what you’re posting! The best way to make sure our social media team sees your post is to tag us directly.

Please tag ASB’s social handles in your messages:

ASB’s Twitter: @AmSocBaking
ASB’s Facebook: @AmSocBaking
ASB’s LinkedIN PAGE: @American Society Of Baking
ASB’s YouTube: youtube.com/c/AmericanSocietyofBaking

Please add these hashtags to your messages:

#ASBMeals
#TogetherWeCan


2. Share ASB’s Campaign Links

Help us reach more people. We have several links that you might like to share in your social media posts:

Share the ASBMeals Landing Page link:  www.asbe.org/ASBmeals

Share the “Direct Donate” at ASB’s Meals On Wheels Landing Page link: www.mealsonwheelsamerica.org/take-action/donate/corporate-giving/american-society-of-baking


3. RETWEET AND SHARE OUR POSTS

The quickest and easiest way to help share the news is to share or retweet one of our posts by visiting ASB’s social platforms.
We are posting new info often…share any or all!

With just a few clicks you can make a difference for seniors in need.

RETWEET FROM ASB TWITTER… Go here: twitter.com/amsocbaking
SHARE FROM FACEBOOK… Go here:  www.facebook.com/amsocbaking/
SHARE FROM LINKEDIN…Go here: www.linkedin.com/company/american-society-of-baking/


4. Create Your Own Social Media Post

Wonder what to say? Here are some ideas on how you can spread our message to your contacts. Just copy and paste these messages below:

FOR TWITTER

Are you part of the Baking Industry? Seniors need our help. #TogetherWeCan support Meals on Wheels COVID-19 Response Fund so no homebound senior goes hungry. #ASBmeals @AmSocBaking
Donate now and ASB will match your donations…Find out complete details at www.asbe.org/asbmeals.

FOR FACEBOOK

Are you part of the Baking Industry? Seniors need our help. #TogetherWeCan support Meals on Wheels COVID-19 Response Fund so no homebound senior goes hungry. #ASBmeals @AmSocBaking

Donate now and ASB will match your donations…Find out complete details at www.asbe.org/asbmeals.