The ASB will build extenisive industry-wide visibility, beginning with the announcement of the awardees in early February 2020, which will include but is not limited to:
- Press release identifying Award recipients and media relations efforts across trade and business press
- Announcement and promotion of Award recipients across all ASB social media outlets
- Print and email communications to registered and prospective attendees
- Placement of the company logo, product name and 30-word description of the innovations on the official BakingTECH and MarketPlace show websites
- Recognition in the official online MarketPlace Show Directory and BakingTECH event app
- ASB Innovation logo will be available for Awardee to use in their advertisements, promotions, and at the MarketPlace
- Ongoing promotional campaign will continue after BakingTECH and MarketPlace throughout all of 2020