PR/Promotional Plan

The ASB will build extenisive industry-wide visibility, beginning with the announcement of the awardees in early February 2020, which will include but is not limited to:

  • Press release identifying Award recipients and media relations efforts across trade and business press
  • Announcement and promotion of Award recipients across all ASB social media outlets
  • Print and email communications to registered and prospective attendees
  • Placement of the company logo, product name and 30-word description of the innovations on the official BakingTECH and MarketPlace show websites
  • Recognition in the official online MarketPlace Show Directory and BakingTECH event app
  • ASB Innovation logo will be available for Awardee to use in their advertisements, promotions, and at the MarketPlace
  • Ongoing promotional campaign will continue after BakingTECH and MarketPlace throughout all of 2020

On Show Floor

  • Recognition of your Award on-site at the ASB MarketPlace and BakingTECH 2020
  • Receive a beautiful Innovation 2020 award to display at your table top and in your company’s trophy case

Planning and Logistics

  • Awardee to provide 30-word description of product innovation
  • Awardee to provide company logo and product picture of advertisement (both in eps format, 300 dpi or higher)

Return to the Innovation Awards main homepage.