New Member Resources

Welcome to the American Society of Baking and our wholesale baking community!  As you begin your journey with the Society, the Membership Committee has gathered several resources to help you during your first membership season.  Please use the videos and links below to learn more about your new membership and how to make the most of your ASB journey.

Thank you for joining ASB!  Your fellow members look forward to connecting with you.

New Member Resources:

"Making the Most of Your ASB Journey"

With these short 5 minute videos, learn how to navigate the ASB website, manage your membership account, and use the online member benefits. Be sure to check back frequently for new “How To” video content. Click on the images below to access the current recordings available.

Connect with the Membership Committee

Have a question about the member experience?  The Membership Committee wants to hear from you!


Josh Hughes
Burford Corp.
[email protected]


Greg Carr
The Austin Company
[email protected]

Barbara Heidolph
[email protected]

Rich Naegele
Naegele, Inc.
[email protected]

Trish Wesely
Sensus America, Inc.
[email protected]

Val Wayland
Flowers Foods
[email protected]

Dilek Austin
Novozymes A/S
[email protected]

Jon Anderson
JRA Ocupational Safety Consulting, LLC
[email protected]

Staff Liaison

Amanda Gonzalez
ASB Membership Manager
[email protected]


Paul Sharp
[email protected]

Drew Ladd
Russell Stover
[email protected]

Ken Schwenger
Bakery Concepts International, LLC
[email protected]

Rich Zaremba
Kwik Lok Corp.
[email protected]

Abby Ceule
[email protected]

Sergio Caballero
[email protected]