ASB’s Table of 10 mentoring series offers young professional and student members the opportunity to enjoy virtual meetings with the wholesale baking industry’s top leaders and business professionals.  These 3-part events provide younger members exclusive access to industry leadership in an informal setting that promotes open conversation.

Program Highlights

  • 100% virtual networking-mentoring program
  • Three 1-hour sessions with a highly valued industry leader and 9 fellow young professionals/students
  • Expand industry knowledge in an informal setting
  • Develop deep and lasting professional relationships

Registration is now closed for the ASB’s 2020 Table of 10 events:

  • Larry Marcucci
  • Greg Toufayan
  • Jorge Zarate

We are currently working on developing the 2021 Table of 10 events.  Please check back for updates. 


  • Members: $0*
  • Non-members: $135

*Membership must be in good standing and active.  To renew membership, please click here.


  • Open to young professionals and students only.
  • Must be 40 years of age or younger
  • Must commit to attending all three sessions
  • Must agree to share contact information with other participants
  • Must read and sign ASB’s virtual programs code of conduct

Larry Marcucci

Registration is now closed for Larry Marcucci’s Table of 10

Larry’s Table of 10 is scheduled to meet from 1-2 pm CT on the following days:

  • Thursday, October 15, 2020
  • Thursday, November 12, 2020
  • Thursday, December 10, 2020

Get to Know Larry:

Why serve as Table of 10 host?  I have given back a lot of time to the industry.  Nothing is more important than giving a hand up as I was given one by those before me.

What do you consider your greatest strength?  I like to think I am observant.  If I walk by or see something that doesn’t look as it should, I ask “Why”.  That is a very powerful word.

Beyond a computer, mouse, pen, etc., what item must you always have on your desk?  Filled coffee cup but I drink too much.  My wife keeps telling me to throttle back.

What was the last book you read?  “The End of Illness” by Dr. Agus or “Hamilton” by Ron Chernow

What was the last movie you watched?  Just about any Marvel based movie. They are my escape mechanism.

Larry Marcucci is one of the Founders of Alpha Baking Co., Inc. and its current CEO.  His roots in the industry start in high school when he worked for the family baking business.  Shortly after graduating from college he and his cousin went off to start their own bakery.  That was 43 years ago.  Growing a bakery from zero requires doing just about every job there is but now Alpha has 6 bakeries and over 1500 employees.  Throughout his career he has served on the Board of Directors of ASB, AIB, and ABA as well as being a graduate of the AIB Baking school in 1981.  In addition, he was named to the Baking Hall of Fame in 2018.

Greg Toufayan

Registration is now closed for Greg Toufyan’s Table of 10

Greg’s Table of 10 is scheduled to meet from 12-1 pm CT on the following days:

  • Tuesday, October 20, 2020
  • Tuesday, November 17, 2020
  • Tuesday, December 15, 2020

Get to Know Greg:

Why serve as Table of 10 host? To try and give back to an industry I’ve truly grown to love and that has provided so much to my family and I.

What do you consider your greatest strength?  Work ethic and commitment to my business and the people I work with.

Beyond a computer, mouse, pen, etc., what item must you always have on your desk?  Pictures of my wife and kids.

What was the last book you read?  The Gambler, a story about Kirk Kerkorian…incredible read about incredible man.

What was the last movie you watched?  Kong Shull island with my kids this past Saturday night.  Like the last 100 movies they’ve picked during this pandemic I fell asleep half way through.

A 1995 graduate of Hofstra University with a BBA in Business Administration, as well as a graduate of the American Institute of Baking’s 4-month resident course, Greg Toufayan has held a variety of positions within the family business of Toufayan Bakeries.    For the first 5 years of his career, Greg could be found dumping hot pans of rolls and operating forklifts to eventually troubleshooting process problems and developing new products and production processes for their Orlando, Florida bakery.   These were some of the most fulfilling years of his professional career.

In 2002, Toufayan Bakeries moved their HQ and New Jersey bakery to a new location while simultaneously starting new contract baking business.  With these changes occurring, Greg returned to NJ and has been based there ever since.  In 2005, Greg had the opportunity to purchase a cookie bakery in Plant City, Florida; allowing him to start an entirely new business of baking cookies and buns at the Plant City location.  Since then, under the leadership of his father and with the help of his two sisters, Greg manages the family baking company.

While still working all hours and days of the week, Greg also volunteers as a board member for charitable community organizations and coaches his two boys.  Greg has been blessed with the opportunity to actively raise his two sons and a daughter with his beautiful wife Meline’ in Northern New Jersey.

In Greg’s words: “I’ve worked a solid 6-day work week, and sometimes more since 1995 and believe strongly that without the attention and commitment to the business/bakery by everyone from the owners to every employee it cannot succeed the way it has.”

Jorge Zarate

Registration is now closed for Jorge Zarate’s Table of 10

Jorge’s Table of 10 will meet from 1-2 pm CT on the following days:

  • Wednesday, September 16, 2020
  • Monday, October 12, 2020
  • Wednesday, November 11, 2020

Get to Know Jorge:

Why serve as Table of 10 host? I truly believe experience is a gift to share with whoever wants to receive it as part of his/her own personal material to develop a professional career . I did it and had the opportunity to listen to great people that helped me to develop my own skills.

What do you consider your greatest strength?  I’m a very good listener and willing to help if I really can.  There’s so much to thank to a lot of important people in my life.  I believe this is one way to do it, to pass on to others what I have received.

Beyond a computer, mouse, pen, etc., what item must you always have on your desk? A cup of tea!

What was the last book you read?  “El Cubo de la Mejora Continua” (The continuous improvement Cube) by J.Tovar/S.Mayagoitia

What was the last movie you watched? “Incident in a Ghostland”

Jorge Zárate Lupercio is currently  Grupo Bimbo´s Global Senior VP of  Operations.  Since he joined Groupo in 1987, he has been in charge of different positions such as Plant Superintendent at Bimbo Mexico, Production Manager at Bimbo Northwest, Corporate Bimbo and Marinela Operation Manager, Corporate Planning Manager, General Manager at Bimbo de Argentina, and Business VP for Latin America, Asia Organization President for Grupo Bimbo based in Beijing, China, and Supply Chain VP for Bimbo Mexico.

He holds a Biochemical Engineering degree from ITESM (Mexico).  He attended the AIB (USA) Baking Science & Technology course, attended  the Advanced Management Program at IAE (Argentina),  and  holds a postgraduate degree in Strategic Marketing at UCA (Argentina) and an MBA at EDDE (Argentina).

Member of ABA, IBIE Committee and ASB Board of Directors

Participating as board member of SCIRE Automation, KANAN Smart Solutions, Panglo de Mexico,  American Institute of Baking, former board member of Galletas La Moderna

"Table of 10" Participant Expecations

  • Must agree to abide by the ASB Virtual Programs Code of Conduct
  • Must commit to attending all three sessions
    • 3 1-hour virtual events held every 4 weeks over a 3 month period
  • Must agree to share contact information with other participants
  • Is required to complete the end of program online evaluation
  • Should clearly communicate when information being shared is confidential and honor any requests for confidentiality

American Society of Baking
Virtual Programs Code of Conduct

ASB is committed to providing a safe, productive, and welcoming environment for all virtual program participants and ASB staff.  All participants, including, but not limited to, attendees, speakers, volunteers, exhibitors, ASB staff members, service providers, and all others are expected to abide by this Virtual Programs Code of Conduct. This Policy applies to all ASB virtual events, including those sponsored by organizations other than ASB but held in conjunction with ASB events, on public or private platforms.

ASB has zero-tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our events. If you experience harassment or hear of any incidents of unacceptable behavior, ASB asks that you inform either Tawnee Brydebell, Director, Meetings & Operations, or 1.800.713.0462, ext. 2, or Amanda Gonzalez, Director, Member Relations, or 1.800.713.0462, ext. 3 so that we can take the appropriate action.

Unacceptable Behavior is defined as:

  • Harassment, intimidation, or discrimination in any form.
  • Verbal abuse of any attendee, speaker, volunteer, exhibitor, ASB staff member, service provider, or other program guest.
    • Examples of verbal abuse include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, national origin, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, speaker, volunteer, exhibitor, ASB staff member, service provider, or other program guest.
  • Disruption of presentations during sessions, in the exhibit hall, or at other events organized by ASB throughout the virtual program. All participants must comply with the instructions of the moderator and any ASB virtual program staff.
  • Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. ASB reserves the right to remove such messages and potentially ban sources of those solicitations.
  • Participants should not copy or take screen shots of Q&A or any chat room activity that takes place in the virtual space.

ASB reserves the right to take any action deemed necessary and appropriate, including immediate removal from the program without warning or refund, in response to any incident of unacceptable behavior, and ASB reserves the right to prohibit attendance at any future program, virtually or in person.