Mission | Vision | Values

The American Society of Baking (ASB) is a community of 2,600+ individuals who have joined together to advance food manufacturing practices within the baked goods sector. Our network of bakers, engineers, service providers, food technologists and equipment/ingredient suppliers has stood the test of time for more than a century – proving to be an invaluable resource to baked goods manufacturers of all sizes and facilitating growth of our $87-billion-dollar industry.

ASB Members join the organization to share knowledge, encourage and promote skill development, and create resources that advance the industry and its workforce. It is through the interactions and contributions of our members that we foster mutually meaningful business relationships.

We do this because ASB Members are committed to the commercial and wholesale baking industry.

BakingTECH celebrates 100-years of technical education for the baking industry.  ASB’s annual conference offers technical solutions, insight, and experience. Over 1,000 baking professionals participate in a number of educational sessions where knowledge and information is shared.

• Attend 30 innovative technical presentations.
• Meet with over 200 equipment and ingredient suppliers.
• Participate in professional workshops and luncheons.
• Engage with the next generation of baking industry professionals from student chapters throughout North America.
• Celebrate industry innovation and accomplishments Baking Hall of Fame inductees and Rising Baker Award recipients.

The American Society of Baking (ASB) is celebrating 100 years of serving the baked-goods food industry. For a century, we’ve fostered a full range of opportunities in continuing education and professional development dedicated to individuals in commercial and wholesale baking. Our network of bakers, engineers, service providers, food technologists and equipment/ingredient suppliers has stood the test of time – proving to be an invaluable resource to baked goods manufacturers of all sizes and facilitating growth of our $87-billion-dollar industry.

Grain-based food production employs more than 330,000 hard-working Americans at more than 10,000 commercial baking facilities and high-volume retail bakeries. That’s why we make it our duty to advance baking knowledge and innovation for ASB members and the industry at large.

With ASB members’ interest always at heart, we are proud to celebrate 100 years of service.

#ASB on the rise.

• To live the ideals of fellowship, inspiration, and education which prompted the forming of this organization.
  
• To further the interest and progress of the baking industry in whatever way a greater service may thereby be rendered to society.
  
• To be broad and free with the exchange of ideas and information among fellow engineers.
  
• To promote and practice cleanliness in its highest principles; not alone cleanliness of person, shop and equipment, but also of mind and habit.
  
• To ever alert to the advancement of the science of baking.
  
• To foster study and knowledge among those engaged with me in the manufacture of bakery foods, realizing always that in the enhancement of our profession in the public esteem each individual contributes an important part.
• To assist a fellow Engineer at any time in his problems, upholding in word and deed the substance of the Engineers’ Creed and Golden Rule “All Things Whatsoever Ye Would That Men Should Do Unto You, Do Ye Even Unto Them.”
• To follow this simple Creed in heart and mind, being ever aware of the responsibility that falls upon me as a producer of one of, if not the most important of all foods, and to do honor the ancient and honorable profession of Baking.