Meet Our Team
The staff and board of directors of the American Society of Baking (ASB) work together to bring the finest possible education, networking, and professional development opportunities to the grain-based food industry. Through collaboration and partnerships, we ensure our members always have access to the resources and support they need to achieve greater business success.

Tawnee Brydebell, CMP, DES
Director, Meetings & Operations
Email: [email protected]
Office Phone: 1.800.713.0462 x2
Cell Phone: 1.856.343.7838

Kristen L. Spriggs, CAE, IOM
Executive Director
Email: [email protected]
Office Phone: 1.800.713.0462
Cell Phone: 1.317.697.9656
Carmel, IN 46032
ASB Board of Directors
The ASB board of directors takes great care in making strategic and operational decisions that advance both our organization and the wider baking industry. Each director is a volunteer nominated by the ASB Nominations Committee and elected by the society’s membership.
Officers
2023-2024

Chairman
Eric Lewis
Flowers Foods

3rd Vice Chairman
Matt Bowers
New Horizons Baking Co.

1st Vice Chairman
Xochitl Cruz
Bimbo Bakeries USA

Secretary/Treasurer
Sarah Tsocanos
Campbells Snack Foods

2nd Vice Chairman
Monica Kline
The EnSol Group

Kristen L. Spriggs
American Society of Baking
Directors at Large
2023-2024

Rod Cunha
Bimbo Bakeries USA

Dave Krishock
Grain Craft

Theresa Watkinson
Aladdin Bakers

Scott Houtz
Air Management Technologies

Danielle Wedral Licata
Jungbunzlauer

Tim Gentry
Flowers Foods

Brittny Ohr
Sugar Foods Corp.

Bruce Campbell
AMF Bakery Systems

Mike Scouten
Middleby Bakery Group

Harrison Helmick
Purdue University

Jeremiah Tilghman
Better Butter

Amy Estrada
Eaglestone Equipment

Marissa Stubbs
Caldic USA