ASB Board of Directors
The ASB board of directors takes great care in making strategic and operational decisions that advance both the ASB organization and the broader baking industry. Each director is a volunteer nominated by the ASB Nominations Committee and elected by the society’s membership. Elections occur annually at the Meeting of Members held in conjunction with BakingTECH.
2024-2025 Officers
Board Chair
Xochitl Cruz
Bimbo Bakeries USA
3rd Vice Chair
Nathan Norris
Highland Baking Company
1st Vice Chair
Matt Bowers
New Horizons Baking Co.
Secretary/Treasurer
Sarah Tsocanos
Campbells Snack Foods
2nd Vice Chair
Scott McCally
Middleby Bakery
Kristen L. Spriggs
American Society of Baking
Directors at Large
2024-2025
Kayla Davey
IFF
Dave Krishock
Grain Craft
Theresa Watkinson
Aladdin Bakers
Danielle Wedral Licata
Jungbunzlauer
Tim Gentry
Flowers Foods
John Hinds
Cain Food Industries
Miguel Villa
Alpha Baking Company
Mike Scouten
Middleby Bakery Group
Harrison Helmick
Roquette
Kathy Sargent
Bimbo Bakeries USA
Amy Estrada
CRB Group
Marissa Stubbs
Caldic USA
Volunteer Board & Committee Leadership
ASB’s Volunteer Leadership teams are an integral part of how the Society creates member value. To learn more about the community of bakers and those involved in the baking industry, email membership@asbe.org. For a complete list of ASB Committees, please see below.
Hall of Fame Selection Committee
Membership & Marketing Committee