ASB Board of Directors
The ASB board of directors takes great care in making strategic and operational decisions that advance both the ASB organization and the broader baking industry. Each director is a volunteer nominated by the ASB Nominations Committee and elected by the society’s membership. Elections occur annually at the Meeting of Members held in conjunction with BakingTECH.
2024-2025 Officers
![XochitlCruz](https://asbe.org/wp-content/uploads/2023/03/XochitlCruz-150x150.png)
Board Chair
Xochitl Cruz
Bimbo Bakeries USA
![Nathan_Norris](https://asbe.org/wp-content/uploads/2024/03/Nathan_Norris-150x150.png)
3rd Vice Chair
Nathan Norris
Highland Baking Company
![EricLewis](https://asbe.org/wp-content/uploads/2023/03/EricLewis-150x150.png)
Immediate Past Chair
Eric Lewis
Flowers Foods
![Matt_Bowers](https://asbe.org/wp-content/uploads/2024/03/Matt_Bowers-150x150.png)
1st Vice Chair
Matt Bowers
New Horizons Baking Co.
![SarahTsocanos](https://asbe.org/wp-content/uploads/2023/03/SarahTsocanos-150x150.png)
Secretary/Treasurer
Sarah Tsocanos
Campbells Snack Foods
![Scott_McCally](https://asbe.org/wp-content/uploads/2024/03/Scott_McCally-150x150.png)
2nd Vice Chair
Scott McCally
Middleby Bakery
![KristenSpriggs](https://asbe.org/wp-content/uploads/2023/03/KristenSpriggs-150x150.png)
Executive Director
Kristen L. Spriggs
American Society of Baking
Directors at Large
2024-2025
![Kayla_Davey](https://asbe.org/wp-content/uploads/2024/03/Kayla_Davey-150x150.png)
Kayla Davey
IFF
![DaveKrishock](https://asbe.org/wp-content/uploads/2023/03/DaveKrishock-150x150.png)
Dave Krishock
Grain Craft
![TheresaWatkinson](https://asbe.org/wp-content/uploads/2023/03/TheresaWatkinson-150x150.png)
Theresa Watkinson
Aladdin Bakers
![DanielleWedral](https://asbe.org/wp-content/uploads/2023/03/DanielleWedral-150x150.png)
Danielle Wedral Licata
Jungbunzlauer
![MonicaKline](https://asbe.org/wp-content/uploads/2023/03/MonicaKline-150x150.png)
Monica Kline
The EnSol Group
![TimGentry](https://asbe.org/wp-content/uploads/2023/03/TimGentry-150x150.png)
Tim Gentry
Flowers Foods
![John_Hinds](https://asbe.org/wp-content/uploads/2024/03/John_Hinds-150x150.png)
John Hinds
Cain Food Industries
![Miguel_Villa](https://asbe.org/wp-content/uploads/2024/03/Miguel_Villa-150x150.png)
Miguel Villa
Alpha Baking Company
![MikeScouten](https://asbe.org/wp-content/uploads/2023/03/MikeScouten-150x150.png)
Mike Scouten
Middleby Bakery Group
![HarrisonHelmick](https://asbe.org/wp-content/uploads/2023/03/HarrisonHelmick-150x150.png)
Harrison Helmick
Roquette
![Kathy_Sargent](https://asbe.org/wp-content/uploads/2024/03/Kathy_Sargent-150x150.png)
Kathy Sargent
Bimbo Bakeries USA
![AmyEstrada](https://asbe.org/wp-content/uploads/2023/03/AmyEstrada-150x150.png)
Amy Estrada
Rademaker
![MarissaStubbs](https://asbe.org/wp-content/uploads/2023/03/MarissaStubbs-150x150.png)
Marissa Stubbs
Caldic USA
Volunteer Board & Committee Leadership
ASB’s Volunteer Leadership teams are an integral part of how the Society creates member value. To learn more about the community of bakers and those involved in the baking industry, email membership@asbe.org. For a complete list of ASB Committees, please see below.
Hall of Fame Selection Committee
Membership & Marketing Committee