Our Team

ASB Board of Directors

The ASB board of directors takes great care in making strategic and operational decisions that advance both the ASB organization and the broader baking industry. Each director is a volunteer nominated by the ASB Nominations Committee and elected by the society’s membership. Elections occur annually at the Meeting of Members held in conjunction with BakingTECH.

2024-2025 Officers

Board Chair
Xochitl Cruz
Bimbo Bakeries USA

3rd Vice Chair
Nathan Norris

Highland Baking Company

Immediate Past Chair
Eric Lewis
Flowers Foods

1st Vice Chair
Matt Bowers
New Horizons Baking Co.

Secretary/Treasurer
Sarah Tsocanos
Campbells Snack Foods

2nd Vice Chair
Scott McCally

Middleby Bakery

Executive Director
Kristen L. Spriggs

American Society of Baking

Directors at Large
2024-2025

Kayla Davey
IFF

Dave Krishock
Grain Craft

Theresa Watkinson
Aladdin Bakers

Danielle Wedral Licata
Jungbunzlauer

Monica Kline
The EnSol Group

Tim Gentry
Flowers Foods

John Hinds
Cain Food Industries

Miguel Villa
Alpha Baking Company

Mike Scouten
Middleby Bakery Group

Harrison Helmick
Roquette

Kathy Sargent
Bimbo Bakeries USA

Amy Estrada
CRB Group

Marissa Stubbs
Caldic USA

Volunteer Board & Committee Leadership

ASB’s Volunteer Leadership teams are an integral part of how the Society creates member value. To learn more about the community of bakers and those involved in the baking industry, email membership@asbe.org. For a complete list of ASB Committees, please see below.

Board of Directors

BakingTECH Planning Committee

Education Committee

Finance Committee

Hall of Fame Selection Committee

MarketPlace Committee

Membership & Marketing Committee

Product Development Competition

Strategic Planning Task Force

Young Professionals Committee

Z50 ANSI Standards Committee