The ASB Rising Bakers program is designed to recognize young professionals who have made outstanding contributions to wholesale baking.  This is your opportunity to acknowledge a young professional in your network who has shown themselves to be a future industry leader. Nominate someone who has shown a dedication to their career in wholesale baking, attained outstanding achievement, and contributed significantly to the profession.

Industry young professionals can be nominated for this award as long as they meet the criteria outlined by the Young Professionals Committee.  Once nominations have been received the young professionals award committee will make their final selections based on merit.  This award represents one of ASB’s highest honors and will be presented at BakingTECH.

Nominations Open for 2025!


Award Recipients

Accepting Submissions for the 2025 Award at Next Year’s BakingTECH!


  1. Review the award criteria and eligibility requirements.
  2. Complete the nomination form.
  3. Provide necessary background information citing why you believe this candidate deserves to be recognized as an ASB Rising Baker under 40.


The ASB young professionals award committee is comprised of several wholesale baking industry professionals who may or may not be familiar with the candidate you are recommending.   To assist committee members in making the best selection, please consider the following key questions and include as much supporting material as possible about your nominee:

  • Why is this person particularly noteworthy?
  • What challenges had to be overcome? (Provide enough detail for the committee to ascertain if there is above and beyond behavior exhibited)
  • Provide insights on how the candidate contributed to the improvement of our industry beyond simply doing their job well.

Questions? Please email Joanna at using the subject line “ASB Rising Bakers Nomination question.”

  • Currently accepting nominations for 2025 Award.
  • Nominees must be employed with a baking organization, equipment or ingredient supplier, baking service-related company, or a post-graduate studies student.
    • If the nominee is not employed by a bakery, the nominator is encouraged to demonstrate how the nominee’s responsibilities/business directly contribute to wholesale baking.
  • Nominators must be an active member of ASB for the submission to be considered.  For more information on membership, please visit
  • Self-nomination is not permitted.
  • Young Professional Awards Selection Committee Members are not eligible for this award during their active term on the task force.
  • To receive an ASB Rising Bakers award:
    • The nominee must be 40 years of age or younger at the time of award presentation (late February-early March).
    • The nominee must be an active ASB member. For more information on membership, please visit
    • All recipients must be present at BakingTECH to be recognized and receive their award.

Nominations submitted without required supporting documentation will not be eligible for consideration.

Catherin Herrera

James Happ

John Hinds