The ASB Rising Bakers program is designed to recognize those young professionals who have made outstanding contributions to wholesale baking.  This is your opportunity to recognize a young professional in your network who has shown themselves to be a future industry leader.  Nominate a young professional who has shown a dedication to their career in wholesale baking, has attained outstanding achievement, and has contributed significantly to the profession.

Industry young professionals can be nominated for this award as long as they meet the criteria outlined by the Young Professionals Committee.  Once nominations have been received the young professionals award committee will make their final selections based on merit.  This award represents one of ASB’s highest honors and will be presented at BakingTECH.

Submissions for the 2023 Rising Bakers Under 40 award are being accepted from September 12 – November 11, 2022.

Submissions for the 2023 Rising Bakers award are being accepted from September 12 – November 11, 2022.

How to Submit a Nomination

  • Review the award criteria and eligibility requirements.
  • Complete the nomination form.
  • Provide necessary background information citing why you believe this candidate deserves to be recognized as an ASB Rising Baker under 40.

Important Note to Nominators – the ASB young professionals award committee is comprised of several wholesale baking industry professionals who may or may not be familiar with the candidate you are recommending.   To assist committee members in making the best selection, please consider the following key questions and include as much supporting material as possible about your nominee:

  • Why is this person particularly noteworthy?
  • What challenges had to be overcome? (Provide enough detail for the committee to ascertain if there is above and beyond behavior exhibited)
  • Provide insights on how the candidate contributed to the improvement of our industry beyond simply doing their job well.

Questions? Using the subject line “ASB Rising Bakers Nomination question” please email ASB’s Director of Meetings, Tawnee Brydebell, at [email protected].

  • Nomination submissions will be accepted from September 12 – November 11.
  • Nominees must be employed with a baking organization, equipment or ingredient supplier, baking service-related company, or a post-graduate studies student.
    • If the nominee is not employed by a bakery, the nominator is encouraged to demonstrate how the nominee’s responsibilities/business directly contribute to wholesale baking.
  • Nominators must be an active member of ASB for the submission to be considered.  For more information on membership, please visit
  • Self-nomination is not permitted.
  • Young professional awards committee members are not eligible for this award during their active term on the task force.
  • To receive an ASB Rising Bakers award:
    • The nominee must be 40 years of age or younger at the time of award presentation (late February-early March).
    • The nominee must be an active ASB member. Young Professional membership dues for the 2022-23 season at $135.  For more information on membership, please visit
    • All recipients must be present at BakingTECH to be recognized and receive their award.

Nominations submitted without required supporting documentation will not be eligible for consideration.