The American Society of Baking (ASB) is celebrating 100 years of serving the grain-based food industry. For a century, we’ve fostered a full range of opportunities in continuing education and professional development dedicated to individuals in grain-based foods. Our network of bakers, engineers, service providers, food technologists and equipment/ingredient suppliers has stood the test of time – proving to be an invaluable resource to baked goods manufacturers of all sizes and facilitating growth of our $87-billion-dollar industry.
Grain-based food production employs more than 330,000 hard-working Americans at more than 10,000 commercial baking facilities and high-volume retail bakeries. That’s why we make it our duty to advance baking knowledge and innovation to our members and the industry at large. With our members’ interest always at heart, ASB is proud to celebrate 100 years of service.
100th Anniversary Brand Guidelines Available Here.
The ASB logo consists of two parts: the graphic element and the text element. The graphic element is a circular shape containing the Society name, acronym of “ASB” and wheat stalk. The text element’s content will not vary. It will be set in a specific typeface: Minion Pro Bold (AMERICAN SOCIETY OF BAKING) & League Gothic (ASB). Proper use of the organizational logo will incorporate both the graphic and text elements. The proportions of logo and text shall be retained.
The ASB organizational logo shall use the following colors: the graphic element shall be orange (PMS 7413) and the text element shall be brown (PMS 7533) in respect to the full name and teal (PMS 7475) regarding the acronym.
Individuals may use the logo to acknowledge their membership in the organization and/or their participation in a sponsored event. This extends to the use of the logo in advertisements, promotional materials, trade show displays, web sites, email and catalogs relevant to their membership in ASB, but may not imply ASB’s endorsement, sponsorship or approval of a member’s specific programs, activities, products or services. The ASB logo may not be used on commercial products/packages.