American Society of Baking logo.

FORMULATION FLOOR

(Formerly MarketPlace)

HOURS

Wednesday, February 18
10:30 am – 12:30 pm
4:15 pm – 5:30 pm
Thursday, February 19
10:15 am – 1:00 pm

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Who Exhibits?
Who Attends?

Discover What's next in Commercial Baking: The 2026 Formulation Floor

Welcome to the Formulation Floor—a dynamic, collaborative environment where the commercial baking industry comes together to exchange ideas, ignite innovation, and drive progress. Designed to foster genuine connection, this space brings bakers, suppliers, and solution providers into one central hub where challenges are solved, insights are shared, and the future of baking takes shape.

Be part of an unparalleled experience where ideas spark action, connections fuel momentum, and the baking community grows stronger—together.

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Here's what's happening on the Formulation Floor:

Tabletop Exhibits – Showcase your latest products, technologies, and solutions directly to commercial baking professionals and decision-makers.

Innovation Stations – Highlight the emerging trends and breakthrough tools transforming baking as we know it.

Interactive Networking Reception – Wednesday Evening – Join fellow exhibitors and attendees for a dedicated networking event designed to build relationships and spark meaningful conversations in a relaxed, social setting.

Unopposed Hours = Undivided Attention

Take advantage of exclusive time blocks with no other sessions or events scheduled, ensuring peak visibility and unmatched engagement:

📅 Wednesday, February 18
• 10:30 am – 12:30 pm
• 4:15 pm – 5:30 pm

📅 Thursday, February 19
• 10:15 am – 1:00 pm

Be part of the conversation shaping the future of commercial baking.

Benefits of Exhibiting

Be at the center of the commercial baking industry’s most anticipated event. The Formulation Floor at BakingTECH 2026 offers a powerful platform to elevate your brand, connect with key players, and drive business growth.

Showcase Your Expertise – Position your company in front of an engaged audience actively seeking cutting-edge solutions and trusted partners.

Connect with Decision Makers – Gain direct access to purchasing influencers and executives with real buying power.

Build Strategic Relationships – Strengthen ties with current clients and create new partnerships within the ASB community.

Increase Brand Visibility – Enhance your company’s profile among top industry professionals and stand apart from the competition.

Understand Market Needs – Engage in meaningful, face-to-face conversations that provide valuable insight into customer challenges and opportunities.

Maximize ROI – Gain cost-effective exposure in a focused, high-impact setting designed to deliver long-term brand recognition and market relevance.

ASB by the Numbers