Why Exhibit?

  • Be a part of the industry’s premier event. Baking professionals view BakingTech as the leading source of education and purchasing information.
  • Reach an audience with buying power. Hundreds of baking professionals from across North America.
  • Interact with customers face-to-face at your table top and during networking events.
  • Promote brand awareness of your company.
  • Go head-to-head with your competition. More than 175 leading grain-based food companies exhibit at the MarketPlace

Reserve Your Table Top

Registration Information & Requirements

Returning exhibitors will be given priority table-top assignments for MarketPlace 2020.  Table-tops applications will be processed and assigned as noted in the table-top assignment policy.

Table Top Fees

In order to be listed in the official onsite printed program and event app, exhibitor application and full payment must be received by the early registration deadline of January 10.

MarketPlace Table TopBEFORE
January 10
AFTER
January 10
ASB Member Table Top (member fees paid)$1,875$2,075
ASB Member Table Top (Join ASB or member fees not paid)$2,100$2,300
Non-Member Table Top$2,245$2,445

How to Register

Any company wishing to register for a table top at the MarketPlace may complete their registration online or by mailing/faxing Exhibitor application.

Submitting an exhibitor application through the online registration will not be processed without full payment.  You will be required to pay in full using a credit card.  Visa, MasterCard, American Express, and Discover are accepted for payment.

Payments by check will not be accepted through the online registration system.  Exhibitors paying by check should download and complete the above Exhibitor Application.

Paying by Check (Payable to ASB or American Society of Baking)
You may submit your exhibitor application electronically (email or fax) without payment to obtain priority table top selection.  However, check payments must be received within 10 business days of exhibitor application and contract submission.  If payment is not received by the ASB office within 10 business days any exhibit space previously assigned shall be forfeited and table top will not be assigned until 100% payment is received.

Mail Check Payments to:
ASB
7809 N. Chestnut Avenue
Kansas City, MO  64119
*Please include completed exhibitor application with check payment

Terms of Payment

No refunds will be made after an application has been accepted and registration has been confirmed.

Items Included in Table Top Fee

  • Complimentary listing of company name and table top number in BakingTECH event app.
  • One 8’x30” draped table with two chairs
  • Identification sign with company name and table top number
  • Company listing, brief company description and website in the online MarketPlace Exhibitor Directory (application must be received by January 10, 2020 to ensure listing)
  • Access to BakingTECH pre-registration list (list includes registrant name and company)
  • MarketPlace Casino Night on Tuesday, March 3

** Table top package DOES NOT include individual registration or passes to BakingTECH or the Marketplace. These fees and registration process are separate and not included in the MarketPlace table top fee.  The table top fee is for the space ONLY.  Please click here for BakingTECH registration information and fees.

Registration Requirements

Entrance to the exhibit area is by ASB BakingTECH conference badge only.  Everyone, including representatives of exhibitors, must register and wear his or her own ASB BakingTECH conference badge.  Conference badges are not transferable.

Exhibiting companies must have a minimum of one Full Professional Conference Delegate registered for BakingTECH.  Additional exhibitors must be a minimum of MarketPlace Only if they are attending the MarketPlace Only, One Day Only registrant if they are attending one day of the conference, or be a Full Conference registrant if they attend the entire conference.

To register for a table top, it is required that each company have at least one fully registered conference delegate and issue full payment to headquarters by the cut-off of January 10, 2020.  Click on the below links for more information on BakingTECH Registration and ASB membership.

NOTE: Individuals with a spouse/guest badge can not staff company/organization table top exhibits.

Table Top Assignment Policy

Returning 2019 exhibitors will be given priority table-top assignments for MarketPlace 2020. Table-tops will be assigned as noted in the below deadlines. 

Please note the deadlines and guidelines carefully. If you submit an application during the incorrect registration deadline, your application will NOT BE PROCESSED and you will be required to resubmit your application during the appropriate deadline time period.  Applications must be completed in their entirety and any incomplete applications will NOT BE PROCESSED.

Registration Deadline #1

Who: MarketPlace 2019 returning exhibitors who wish to maintain their same table-top assignment

When:  September 18 – October 4, 2019

In order to maintain the same table-top assignment, exhibitor application and full payment must be received by October 4, 2019.  

If application and full payment are not received by October 4, 2019, table top space will be forfeited, made available for general sale after September 20, and not guaranteedfor MarketPlace 2020.  All assignments after October 4 will be on a first-come, first-serve basis.  Please refer to the first-come, first-serve policy below.

Registration Deadline #2

Who: MarketPlace 2019 returning exhibitors who wish to relocate

When: October 7 – October 18, 2019

MarketPlace 2019 returning exhibitors who wish to relocate will be allowed a new location as space becomes available after October 4.    NOTE:  Your 2019 table-top assignment will be released after October 4 and will be made available for general sale.  You are not guaranteed the same location, a similar location or perceived better locationand all applications will be processed on a first-come, first-serve basis.  Please refer to the first-come, first serve policy notice provided below.

MarketPlace 2019 table-top exhibitors who wish to relocate must submit their exhibitor application and full payment by October 18, 2019.  

Please make sure to review the updated MarketPlace 2020 floor plan on the day of submitting your application to view most current table-top availability and pick your top six table-top locations.  A minimum of four table-top choices must be indicated on application or the application will not be processed. It is highly recommended that you review the floor plan on day of submission as the table-top availability will change daily.

Registration Deadline #3

Who:  All non-returning, new exhibitors, and returning exhibitors who did not submit by the above deadlines, will be assigned table tops after October 21, 2019 on a first-come, first-serve basis.  Please refer to the first-come, first-service policy notice provided below.

Please make sure to review the updated MarketPlace 2020 floor plan on the day of submitting your application to view most current table-top availability and pick your top six table-top locations.  A minimum of four table-top choices must be indicated on application or the application will not be processed. It is highly recommended that you review the floor plan on day of submission as the table-top availability will change daily.

First-Come, First-Serve Policy

The date on which the application and full payment is received by ASB will be the date used when determining the order of the assignment of the table-top space.  Every effort will be made to honor all requests for specific table-top assignments; however, there is no guarantee that any particular request will be accommodated.  

If your choices have already been assigned to another exhibitor, you will be contacted by ASB staff to discuss table-top availability and an alternative assignment.

Application processing may take up to 24 hours.

Plan Your Exhibit

Exhibit Hours

DateInstallation of ExhibitsExhibitor Access to HallExhibit HoursDismantle
Friday, February 28J & J Exhibitor Services
Exhibit Hall Setup
8am - 4pm
Sunday, March 112:00 pm - 2:45 pm12:00 pm - 2:45 pm3:00 pm - 5:00 pm
Monday, March 22:30 pm - 3:00 pm3:00 pm - 5:00 pm
4:00 pm - 5:00 pm Networking Reception
5:00 pm - 7:00 pm
Tuesday, March 3MarketPlace Casino Night
3:00 pm - 6:00 pm

MarketPlace Networking Reception – Monday, March 2

Monday evening during the MarketPlace will feature a networking reception from 4pm – 5pm.  Exhibitors may buy additional beverage tickets through the BakingTECH 2020 registration.

MarketPlace Casino Night – Tuesday, March 3

New this year! Tuesday will be an untraditional MarketPlace.  Mix, mingle and network with baker clients while playing roulette.  Bakers will host gaming tables during casino night.  Don’t miss this opportunity to connect with bakers and win prizes!  MarketPlace casino night is included in your table top fee.

Rules & Regulations

The rules and regulations stated here constitute a bona fide part of the contract for exhibit space.  ASB reserves the right to render interpretations and decisions, should questions arise, and to establish further regulations as may be deemed necessary to the general success and well-being of the event.  ASB’s decisions and interpretations shall be accepted as final in all cases.  It is the responsibility of the exhibiting company to be fully familiar with these Exhibit Rules and Regulations and to see that all company representatives attending the event are also familar with them.

TERMS & CONDITIONS
By signing the ASB MarketPlace 2020 Exhibitor/Partner Application for Exhibit Space (Application), the undersigned agrees to abide by all rules (Terms), requirements, restrictions, and regulations as set forth in the MarketPlace.  Registration Information and Rules and Regulations enclosed herewith and any regulations especially designated by the ASB or the Hilton Chicago.  Failure to abide by such rules and regulations may result in forfeiture of all monies paid or due the ASB under the terms of this agreement.  No exhibitor may assign or sublet the whole or any part of the space allotted, nor exhibit therein any goods other than those manufactured or handled by the exhibitor in the regular course of business.

GENERAL
All matters and questions not covered by these regulations are at the discretion of ASB management (Management).  Management may amend these regulations at any time, and all amendments that may be made shall be equally binding, upon publication on all parties affected by them as the original regulations.

VIOLATIONS
Violation of any of these regulations on the part of the exhibitor, its employees, or agents shall annul the right to occupy the space and such exhibitor will forfeit to Management all monies, which have been paid.  Upon evidence of violation, Management may re-enter and take possession of the space occupied by the exhibitor and may remove all persons and goods at the exhibitor’s risk. The exhibitor shall pay all expenses, or damages, which Management may incur.

CANCELLATION OF EXPOSITION/MARKETPLACE
It is mutually agreed that in the event of cancellation of ASB’s BakingTech due to fire, strikes, government regulations, or causes, which would prevent its scheduled opening or continuance, then and there upon this agreement will be terminated and the ASB shall determine an equitable basis for the refund of such portion of the table top fees as is possible, after due consideration of expenditures and commitments already made.

CONDUCT OF EXHIBITORS
The rights and privileges of an exhibitor shall not be infringed upon by any other exhibitor.  Interviews, demonstrations, distribution of literature, etc., must be made inside the exhibitor’s area.  Canvassing, solicitation of business, or the use of advertising materials or signs by firms other than those who have contracted for space is prohibited.  ASB has the right to decline or prohibit any display or portion, thereof, which in the opinion of Management is not proper or in keeping with character of the exhibition.  ASB may restrict displays, which, because of noise, acts, odors, costumes, gimmicks, method of operation, materials, or for any other reason, may be objectionable to the exhibition.  In the event of such restriction or eviction, ASB is not liable for any refunds of rentals or their exhibit expenses.

TABLE TOP DISPLAYS
Permitted on the table top are educational literature; samples of ingredients, additives, or food products; sales premiums, souvenirs, handouts, etc.; displays that fit on the top of the table, NOT TO EXCEED 36 inches in height above the table, and computer/DVD/video equipment.  All food and ingredient samples are for display purposes only and NOT for attendee consumption.  All equipment and displays must fit on the table top, which is 8’x30″, and not exceed 36 inches above the table.  No materials are to be placed behind, aside, or in front of the table.

Not permitted at the table top are free standing displays; displays that are higher than 36 inches above the table or obstruct the view of adjoining exhibits; any materials placed behind, aside or in front of table; and mechanical, electrical or other devices, which produce sounds that prove disturbing to other exhibitors.

FOOD PRODUCT DISPLAY POLICY
Exhibitors may display food and ingredient samples during the MarketPlace hours.  If an exhibitor wishes to provide samples for attendee consumption, the samples must be bite size and pre-packaged by the FDA guidelines and labeling standards.  Distribution of food in plastic bags (ie. zip lock bags) is NOT allowed.  Samples should be able to withstand not being refrigerated or frozen as these items will not be made available to exhibitors.

SUBLETTING SPACE
The subletting, sharing, assignment, or appointment of whole or any part of space by any exhibitor is prohibited.  No exhibitor may permit any other party to exhibit in the space any goods other than those manufactured or handled by the contracting exhibitor or permit solicitation of business by others within the space.

ONE TABLE TOP REGULATION
Only one company is permitted to occupy each table top space.  More than one company is not permitted to purchase a table top together.  Companies with separate divisions operating under different names must purchase separate table tops for a maximum of two (2) table tops.  Should a company reserve a table for an independent operating division, the table top assignments are not permitted to be across from each other or diagonally opposite from one another.  Table tops are permitted to be assigned behind one another and beside each other.

 REGISTRATION REQUIREMENTS & ADMISSION
Entrance to the exhibit area is by ASB BakingTECH conference badge only.  Everyone, including representatives of exhibitors, must register and wear his or her own ASB BakingTech conference badge.  Conference badges are not transferable.

Exhibiting companies must have a minimum of one paid Full Conference Delegate registered for BakingTECH.  Additional exhibitors must be a minimum of MarketPlace Only if they are attending the MarketPlace only, One Day Only registrant if they are attending one day of the conference, or be a Full Conference registrant if they attend the entire conference.

NO SHOW POLICY
In the event that an exhibiting company has not arrived on the MarketPlace floor by 3:45pm on Sunday, February 25, 2018, and has not been granted pre-approval for late set-up, the ASB reserves the right to use the vacant table top space as it sees fit, with no obligation to issue a refund.  Any table top materials, either in the vacant table top space or on the loading dock, for that table top space, will be placed in storage at the exhibitor’s expense.  Substitute table top space will be available at the discretion of the ASB. The exhibitor is responsible for all fees associated with removing freight from storage.

TABLE TOP STAFFING
Exhibitor personnel must be representative(s) of the contracting company.  Contracting company must be company exhibiting.  Each exhibiting company must have an authorized representative present at the MarketPlace throughout display hours and during the set-up and dismantling their display.  Exhibitors may staff their table with a maximum of four (4) people.  Individuals registered as spouses/guests of BakingTech cannot staff tables.

Exhibitors are prohibited from soliciting customers in other exhibitors’ table tops.

ALCOHOLIC BEVERAGES
The serving of alcoholic beverages by exhibitors in the exhibit area is prohibited.

COOKING 
Cooking is prohibited in the exhibit area.

CONTESTS, GAMES, RAFFLES AND LOTTERIES
Exhibitors may not offer or give attendance, door or other similar prizes in the exhibition space or adjacent area.  Contests, lotteries, raffles and games of chance are prohibited.  All “giveaways” shall be of nominal monetary value and in keeping with the nature of an educational and professional meeting.

BUILDING REQUIREMENTS AND FIRE PROTECTION
Exhibitors and their agents must comply will all federal and local fire and building codes that apply to places of public assembly.  Fire-fighting and emergency equipment may not be hidden or obstructed, including fire extinguishers, strobes, fire hose cabinets, Public Emergency Report Systems (PERS) stations and standpipes.  Table top construction shall not block access to any fire/life safety equipment and shall not impede exit access, exit doors or aisle.  All table coverings, skirts or any materials used in exhibits must be flame-retardant to meet Chicago Fire Department requirements and have flame proof certificate or tag.  Certificates or tags must be prominently attached to the material used so they may be easily seen by facility Fire Marshal.

CONTRACT OBLIGATIONS AND LIABILITY
The exhibitor agrees to protect, save, and keep the ASB and the occupied hotel forever harmless from any damage or charges imposed for violation of any law or ordinance by the exhibitor, their employees or agents as well as to strictly comply with the applicable terms and conditions contained in the agreement between the ASB and the occupied hotel regarding exhibition premise.  Furthermore the exhibitor shall at all times protect, indemnify, save, and keep harmless the ASB and the occupied hotel against and from any and all losses, cost, damage, liability, or expenses which arises out of or from, or by reason any act or omission by the exhibitor, his employees, or agents.

INSURANCE
Exhibitors wishing to insure their exhibit materials, goods and/or wares against theft, damage by fire, accident, or loss of any kind must do so at their own expense.  ASB does not carry insurance of any sort on exhibit or other property of exhibitors and ASB assumes no liability for loss or damage thereto from any cause, including shipping to/from.  Each exhibiting company is responsible for obtaining insurance (Liability and Fire/Theft) in such amounts as deemed appropriate to comply with its obligations here under and for its own protection.

SECURITY
Peripheral watchmen shall be furnished by ASB Management to be on duty in the exhibit area when exhibits are closed, but the safekeeping of the exhibitor’s property shall remain the responsibility of the exhibitor. The ASB, Hilton Chicago, or the City of Chicago will not be responsible for loss of any material by or for any reason.  Each exhibitor is recommended to purchase a portal-to-portal rider available at a nominal cost on their own insurance policy, protecting them against loss through theft, fire, damage, etc.

ATTIRE
Business wear or shirt and tie is the recommended attire for all exhibitors.

TABLE TOP RELOCATION POLICY
ASB reserves the right to relocate an exhibitor’s table top space due to modifications of exhibit facility, fire marshal regulations or any other reason in the best interest of the overall MarketPlace.  Every effort will be made not to relocate an exhibitor’s table top.  However, should relocation be necessary, the exhibitor will be notified and offered to relocate their table top or cancel with no further penalty.

Exhibitor Directory

Floor Plan (as of 10/14/19)

COMPANYTABLE TOP ASSIGNMENT
AUSTIN COMPANY (THE)606
A M KING701
AB MAURI NORTH AMERICA315
ABI LTD.417
AIB INTERNATIONAL426
AIR MANAGEMENT TECHNOLOGIES, INC.204
ALLIED BAKERY EQUIPMENT & MACHINE CO.422
AMCOR618
AMERICAN PAN402
AMF BAKERY SYSTEMS504
APEX MOTION CONTROL218
ASHWORTH BROS., INC.615
AZO INC.716
B.C. WILLIAMS BAKERY SERVICE, INC.104
BABB GROUP (THE)305
BAKER PERKINS609
BAKER THERMAL SOLUTIONS101
BAKERY CONCEPTS INT. LLC710
BAKEWARE COATING SYSTEMS INC.522
BAKON USA FOOD EQUIPMENT406
BALCHEM INGREDIENT SOLUTIONS300
BANNER-DAY603
BEDFORD505
BENCHMARK418
BETTENDORF STANFORD205
BRABENDER TECHNOLOGIES INC.521
BRIESS MALT & INGREDIENTS CO.427
BROLITE PRODUCTS600
BÜHLER, INC.325
BURFORD CORP201
C.W. BRABENDER306
C-CELL611
CAIN FOOD INDUSTRIES, INC.502
CALDIC307
CAMCORP, INC.211
CAMPBELL SYSTEMS INC.424
CAPWAY AUTOMATION INC.527
CATALYTIC PRODUCTS INTERNATIONAL419
CLOCK ASSOCIATES, LLC513
COLBORNE FOODBOTICS612
CORBION605
CSM WORLDWIDE INC302
DAKOTA SPECIALTY MILLING, INC.415
DAWN FOODS LTD804
DIOSNA DOUGHEXPERTS217
DORAN SCALES509
DSM FOOD SPECIALTIES308
DUBAK ELECTRICAL GROUP524
DUNBAR SYSTEMS, INC.520
DUPONT NUTRITION & BIOSCIENCES802
ESTERLE TUF-TRAY614
EYEPRO SYSTEM SRL616
FESTO USA723
FLAVORCHEM423
FLYNN BURNER309
FME FOOD MACHINERY ENGINEERING512
FOODTOOLS316
FORMOST FUJI405
FRED D. PFENING COMPANY (THE)508
FRITSCH/MULTIVAC319
GBT GMBH, GERMAN BAKERY TECHNOLOGY620
GOLD COAST INGREDIENTS411
GRAIN MILLERS INC800
GREAT WESTERN MANUFACTURING111
HANDTMANN INC517
HANSALOY516
HENRY GROUP (THE)627
IJ WHITE SYSTEMS407
INTRALOX511
IPCO318
J. RETTENMAIER USA LP602
J&K INGREDIENTS, INC.704
KB INGREDIENTS421
KERRY519
KLARION525
KOENIG BAKERY SYSTEMS404
LALLEMAND BAKING SOLUTIONS726
LEMATIC, INC.604
LENEXA MFG. CO.420
MALT PRODUCTS CORPORATION203
MANILDRA GROUP USA514
MECATHERM214
MFG TRAY COMPANY409
MOLINE MACHINERY LLC707
NEWSMITH STAINLESS LTD303
NEXCOR FOOD SAFETY TECHNOLOGIES304
NORTHWIND TECHNICAL SERVICES518
ORBIS CORPORATION412
PACKAGING RESOURCE, INC.806
PALSGAARD INC.610
PATTYN BAKERY DIVISION216
PEERLESS FOOD EQUIPMENT202
RADEMAKER USA, INC.700
READING BAKERY SYSTEMS408
READING THERMAL410
RED STAR YEAST COMPANY/SAF-PRO INGREDIENTS715
REISER507
REPCO BAKERY SOLUTIONS717
REVENT413
REXFAB INC.510
RHEON USA706
RONDO INC414
SELAS HEAT TECHNOLOGY CO.506
SHAFFER MIXERS400
SHICK ESTEVE501
SIGHTLINE PROCESS CONTROL416
SOSLAND PUBLISHING500
SOULANGES MILLS621
SNACK FOOD AND WHOLESALE BAKERY703
SPOONER INDUSTRIES LTD220
SPRAYING SYSTEMS CO523
STELLAR403
STEWART SYSTEMS200
T & T CONSULTING AND ENGINEERING826
TECNOPOOL SPA322
THYMLY PRODUCTS215
TOPOS MONDIAL CORP608
UNITED BAKERY EQUIPMENT721
VANTAGE FOOD624
VMI MIXING515
WATSON601
THE WEBBER/SMITH GROUP®227
WELDON SOLUTIONS326
WORKHORSE AUTOMATION503
ZEPPELIN SYSTEMS401