All Formulation Floor exhibitors in good standing are entitled and encouraged to use the official BakingTECH 2025 logo as long as logo policies are met.

• Download BakingTECH Logo in EPS & PNG format (ZIP File)
• Download BakingTECH Logo (DATES INCLUDED) in EPS & PNG format (ZIP File)
• Download ASB logo in JPG, EPS & PNG format (ZIP File)
• Patterns
• Logo Usage Guidelines
• Brand Guidelines

Place a banner on your website or email and link to asbe.org/bakingtech2026.  Click on the image and “save as” to download any of the graphics to use on your website emails or social media posts.

1. Start your promotion as soon as you have signed up as an exhibitor with #ASBOnTheRise #BakingTECH2026 #BakingIndustry hashtags. This will help build interest in your participation early, leading to greater interest by the time of the event.  You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement? Involve the whole team if possible!
   
3. 1 month out – step up your promotion. Start talking about what attendees can look forward to when connecting with you in Chicago. New products? New services? New insights? Raffles? Prizes?
   
4. Make sure you use the official hashtags #BakingTECH2026 #ASBOnTheRise. Each conference has its own special hashtag to make finding and re-sharing content easy for everyone. Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.
   
5. Use a Social Media Dashboard. Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite is very helpful. This will save you a lot of time when you are live during the event and busy interacting with the attendees.
   
6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
   
7. Be human and have a conversation. Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement. And make sure you reply to others’ posts when you can – remember, it is “social” media.
   
8. Go multimedia. Use pictures and videos. The more interesting you can make your posts, both content-wise and visually, the more effective with will be for you.

Follow ASB:

1. Meet us at table top (#) in Chicago, IL, February 16 – 19 for #bakingTECH2026 Formulation Floor.  Learn more at asbe.org/bakingtech2026.  #ASBOnTheRise #BakingIndustry
2. We’re gearing up for #BakingTECH2026 in Chicago, IL. Visit us February 16 – 19 at tabletop (#) asbe.org/bakingtech2026  #ASBOnTheRise #BakingIndustry
3. Join us at #BakingTECH2026 Formulation Floor February 16 -19, in Chicago, IL, as we unveil our latest product at tabletop (#).  asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
4. Join [insert company name] at tabletop (#) in the #BakingTECH 2026 Formulation Floor, February 16 – 19, in Chicago, IL. asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
5. Come see [insert company name] #BakingTECH20026 tabletop (#) and discover [product or new product]. asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
6. Visit us at tabletop (#) at #BakingTECH2026 Formulation Floor, February 16 – 19, Chicago, IL. Register by January 9 & save! asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
7. Join us at #BakingTECH2026, February 16 – 19 in Chicago, IL, for the premier educational and networking event for professionals in the commercial baking industry.  asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
8. [Insert company name] will be presenting the latest products at #BakingTECH2026 Formulation Floor February 16 – 19.  Meet us at tabletop (#).  asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry

1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us on the Formulation Floor at #BakingTECH2026 to learn more asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
2. We are exhibiting at #BakingTECH2026, February 16 – 19 in Chicago!  Register by today to learn about our products! asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry
3. Learn more about [PRODUCT OR SERVICE] at #BakingTECH2026, February 16 -19, in Chicago.  Receive $150 discount if you register by January 9. asbe.org/bakingtech2026 #ASBOnTheRise #BakingIndustry

If you’re in the commercial baking industry, BakingTECH and the Formulation Floor should be on your 2026 event calendar. Hosted by the American Society of Baking, the Formulation Floor (formerly the MarketPlace) is a vibrant hub where bakers, suppliers, and technical experts come together to exchange ideas, address challenges, and advance innovation. It’s where fresh thinking takes shape, important connections are built, and the latest trends and technologies in commercial baking are showcased. Join us February 16–19, 2026, at the Sheraton Grand Chicago Riverwalk in Chicago, IL, to connect with industry peers, gain practical insights, and be part of a community committed to driving progress across the baking sector.

BakingTECH 2026 opens on Wednesday, February 18, with James Taylor, an internationally recognized leader in creativity, innovation, and artificial intelligence. With a career that began managing high-profile rock stars, he brings a unique perspective on how human creativity and AI can work together to reshape industries and expand what’s possible. On Thursday, February 19, Markey Culver, founder of The Women’s Bakery, shares the remarkable story of how teaching women to bake sparked a movement for social and economic empowerment across East Africa—showing how bread can fuel opportunity, strengthen communities, and create lasting change. Later that same day, Kevin Ryan, founder and CEO of Malachite Strategy & Research and a leading authority on food culture and innovation strategy, will break down how evolving consumer perceptions are reshaping the conversation around ultra-processed foods and what it means for the future of food innovation.

In addition to these keynote presentations, BakingTECH offers a full schedule of technical sessions, educational programming, and multiple networking opportunities, including the Opening Reception, the Hall of Fame Luncheon, and the closing event at the Redhead Piano Bar. The Formulation Floor remains the best place to explore new solutions, connect with suppliers, and discover the tools and technologies that can streamline operations and support your long-term goals. Whether your focus is innovation, collaboration, or expanding your professional network, BakingTECH and the Formulation Floor deliver the strongest opportunity of 2026 to learn, connect, and engage with the commercial baking community.

Register today: asbe.org/bakingtech2026/registration

Add this message to your outgoing e-mail signature line:

We’re attending ASB’s BakingTECH & Formulation Floor on February 16 – 19, 2026 to be held at the Sheraton Grand Chicago Riverwalk.  Register today at asbe.org/bakingtech2026/registration

[Customize this text and send it to your customers, prospects and contacts. The advance registration rates end January 9, 2026, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.]

[Subject Line Options]

Visit [insert company name] at ASB BakingTECH 2026

[insert company name] is exhibiting at ASB BakingTECH 2026

You’re invited to ASB BakingTECH 2026

Come see the latest commercial baking industry solutions.

[Body]

There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. The ability to discover and compare hundreds of new products and services in one place in just three days will help you select the best solutions for your organization.

BakingTECH 2026 is the ideal place to do just that!

To be held February 16 – 19, 2026 at the Sheraton Grand Chicago Riverwalk, it’s the leading educational event and central meeting place for baking professionals and vendors representing all facets of the wholesale baking industry.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Make sure to register by January 9, 2026, to save $150 on registration fees. 

To learn more, visit asbe.org/bakingtech2026 I look forward to seeing you and your colleagues in February.