Single serve packaging demand continues to grow, driven by a number of factors, including convenience, food safety, and generational buying patterns. While single serve has been a snack segment staple for some time, a majority of fresh bakery products have continued to rely on traditional retail packaging approaches. But evolving consumer preferences are causing some producers to reevaluate their packaging, with an eye on responding to those changes. If you’re considering implementing a single serve go-to-market strategy for the first time, you have options. Join Josh Becker as he discusses the three key variables you should account for during your planning phase.
After this presentation, participants will be able to:
- Understand why single-serve bakery items should be “on your radar” if they’re not already
- Understand your options and the key considerations that accompany a new single-serve offering
- Improve insight into the operational impact and scalability of single serve automation
Presenter
Josh Becker
Harpak-Ulma
