2024-2025 Officers
VOLUNTEER LEADERSHIP
Board of Directors
Comprised of comprised of baker and allied voices, the ASB Board leads our organization forward.
Xochitl Cruz
Board Chair
Bimbo Bakeries USA
Matt Bowers
1st Vice Chair
New Horizons Baking Co.
Scott McCally
2nd Vice Chair
Middleby Bakery
Nathan Norris
3rd Vice Chair
Highland Baking Company
Sarah Tsocanos
Secretary/Treasurer
Campbells Snack Foods
Eric Lewis
Immediate Past Chair
Flowers Foods
Kristen L. Spriggs
Executive Director
American Society of Baking
2024-2025 Directors at Large
VOLUNTEER LEADERSHIP
Kayla Davey
IFF
Tim Gentry
Flowers Foods
Amy Estrada
Rademaker
Harrison Helmick
Roquette
John Hinds
Cain Food Industries
Marissa Karch
Ciranda
Monica Kline
The EnSol Group
Dave Krishock
Grain Craft
Kathy Sargent
Bimbo Bakeries USA
Mike Scouten
Middleby Bakery Group
Miguel Villa
Alpha Baking Company
Theresa Watkinson
Aladdin Bakers
Danielle Wedral Licata
Jungbunzlauer
Strategic Focus
Membership
Improving Member Value
From increased resources to year-round networking, check out all the benefits that come with joining ASB.
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Industry Advancement
Increase Relevant Industry Content
We're growing our industry partnerships and original content to advance professional development.
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Brand Awareness
Inviting the Baking Industry into our Community
From new programs to reimagined events, see what ASB has been up to recently.
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Governance
Engage and Support Our Volunteers
Explore our member portal for all your information and more ways to connect.
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