Formulation Floor Plan Your Exhibit | American Society of Baking

Order Form
Exhibitors can use the code “BAKING35” to get 35% off their equipment total at checkout. This code will be valid for completed orders until February 12, 2025

Questions Contact:
renaissanceorlandosales@encoreglobal.com

Audiovisual & Internet Services

Encore Global

Order Form
Exhibitors can use the code “BAKING35” to get 35% off their equipment total at checkout. This code will be valid for completed orders until February 12, 2025.

Questions Contact:
Email: renaissanceorlandosales@encoreglobal.com

Event & Venue

Formulation Floor 2025
Februar 15 – 18, 2025
Renaissance Orlando at SeaWorld
Oceans Ballroom, Lobby Level
Orlando, FL

Important Dates

Wednesday, January 15, 2025: Advance Registration Rates Expire
Click here for BakingTECH 2025 Registration Information

Wednesday, January 15,2025: Renaissance Reservation Deadline
Click here to book your hotel room

Thursday, January 16, 2025: Advance Shipment Receiving
First day warehouse will being receiving advance shipments without surcharges

Wednesday, February 12, 2025: Advance ordering deadline (AV, Internet, Electrical)
Last day to order electrical, internet or audiovisual equipment to receive 35% discount. Exhibitors can use the code “BAKING35” to get 35% of their equipment total at checkout.

Monday, February 10, 2025: Advance Shipment Deadline without surcharges
Last day for advance shipments to arrive at warehouse without surcharges.

Thursday, February 13, 2025: Last day for Warehouse deliveries (surcharges will apply)

Schedule

Sunday, February 16, 2025	12:00 pm - 4:00 pm	EXHIBITOR MOVE-IN
Monday, February 17, 2025	10:15 am - 12:15 pm	SHOW HOURS
Tuesday, February 18, 2025	8:00 am - 10;30 am	SHOW HOURS
Tuesday, February 18, 2025	10:30 am - 5:00 pm	EXHIBITOR MOVE-OUT

Table Top Equipment

EACH TABLETOP PACKAGE WILL INCLUDE THE FOLLOWING ITEMS.

1 – 8’x30″ Black Skirted Table
2 – Side Chairs
1 – Wastebasket

Carpet

The Exhibit Hall is carpeted.

Material Handling

It is recommended to ship all exhibit materials to the advanced warehouse. Shipping to the warehouse will ensure that materials are in the table top space for participant set up. The last day for warehouse deliveries without surcharges is Monday, February 10, 2024. The standard warehouse material handling charge will be honored for all shipments received by this date.

ADVANCE WAREHOUSE SHIPMENT ADDRESS
Exhibiting Co. Name & Booth Number
BakingTECH 2025
c/o Shepard Exposition Services
1701 Boice Pond Rd STE 101
Orlando, FL 32837

Warehouse hours: Monday – Friday 8:00AM – 4:00PM

For assistance, please contact Exhibitor Services at 866-366-7428 or orders@shepardes.com.

Table Top Package

EACH TABLETOP PACKAGE WILL INCLUDE THE FOLLOWING ITEMS.

1 – 8’x30″ Black Skirted Table
2 – Side Chairs
1 – Wastebasket
2 – 8″ x25″ Black & White Identification Signs

Entrance to the Formulation Floor is by BakingTECH conference badge only. Everyone, including representatives of table top companies, must register and wear his or her own BakingTECH conference badge. Conference badges are not transferable.

All registered table top companies receive one full conference delegate registration with your table top. The deadline to submit the name for your one complimentary registration is November 14. Name badge changes to the table top complimentary delegate registration will be receive through November 14. Any name changes received after November 14 will incur a $25 fee per change. Additional table top personnel may registration for a badge by clicking on the links provided below.

NOTE: Individuals with a spouse/guest badge can not staff company/organization table tops.

Shipping Information

DIRECT TO SHOW SITE SHIPMENT ADDRESS
Please note! Direct to showsite shipping is prohibited for this event. All shipments must be sent to the advanced warehouse prior to the event.

ADVANCE SHIPMENT RECEIVING – Friday, January 17, 2025
First day warehouse will begin receiving advance shipments without surcharge.

ADVANCE SHIPMENT DEADLINE – Monday, February 10, 2025
Last day for advance shipments to arrive at warehouse without surcharges.

ADVANCE WAREHOUSE SHIPMENT ADDRESS
Exhibiting Co. Name & Booth Number
BakingTECH 2025
c/o Shepard Exposition Services
1701 Boice Pond Rd STE 101
Orlando, FL 32837

Warehouse hours: Monday – Friday 8:00AM – 4:00PM

It is recommended to ship all exhibit materials to the advanced warehouse. Shipping to the warehouse will ensure that materials are in the table top space for exhibitor set up. The warehouse deadline date has been extended for receiving to Monday, February 10, 2025. The standard warehouse material handling charge will be honored for all shipments received by this date. Any shipments sent directly to the facility will be required to be handled by Shepard Exposition Services.

Please visit the online exhibitor service kit for pricing and shipping labels. Questions concerning shipments should be directed to Shepard Exposition Services at orders@shepardes.com or 866-366-7428.

Show Hours

Sunday, February 16, 2025	12:00 pm - 4:00 pm	EXHIBITOR MOVE-IN
Monday, February 17, 2025	10:15 am - 12:15 pm	SHOW HOURS
Tuesday, February 18, 2025	8:00 am - 10;30 am	SHOW HOURS
Tuesday, February 18, 2025	10:30 am - 5:00 pm	EXHIBITOR MOVE-OUT

Booth Staff

Make sure table top staff is registered.

NOTE: Individuals with a spouse/guest badge can not staff company/organization table tops.

Marketing Kit

Let your customers and prospective customers know you will be exhibiting at ASB’s Formulation Floor (Formerly MarketPlace) at BakingTECH 2025. Place your company name in front of attendees long before they attend BakingTECH and Formulation Floor 2025. The earlier you start, the more successful you’ll be at driving your target audience to your table top.

Click here for full exhibitor marketing kit.