HOW WE WORK

We are collaborative. Bring us your ideas on how to engage with the members and audiences involved with ASB and let us partner with you to make it happen.

We are innovative. Our history is integral to who we are today, but we are poised for growth and innovation. Fresh ideas and passion for what we do inspires our work in service to our members and the partners we serve.

We are focused on education. ASB’s role in the industry has always been defined by representing the bakers and providing a community for learning and networking, one based in science and practice.  The Bakers’ Creed established in 1924 when ASB was founded defined our mission then and guides our vision as we look to the future.

We want to help you bring your services and expertise to the ASB audience by investing in initiatives and programs to benefit the baking community. Let us help you find the perfect opportunity to match your goals where we have alignment with our strategic goals to benefit the industry at-large. That’s definitely a win/win partnership!

Learn more About Us | Learn more about ASB Members

SPONSORSHIP LEVELS

Calculation for levels includes annual sponsorship investment (BakingTECH and other).

Platinum Level Sponsor Benefits | $25,000+ Investment

• Recognition in BakingTECH Opening Presenting Sponsors Video
  • Example: Opening Presenting Sponsors video
• One (1) Custom Individual Sponsor Video provided to ASB as MP4 file
  • Example: Custom Individual Sponsor Video
• Recognition on ASB Homepage with logo (full color)
• Recognition in monthly ASB Newsletter – 12 issues, 8K+ (full color)
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to four (4) sponsor representatives.
• Additional benefits based on specific sponsorship package.

Gold Level Sponsor Benefits | $17,500 – $24,999 Investment

• Recognition in BakingTECH Sponsor Recognition Call-out Video (Link to Example)
  • Example: Sponsor Call Out
• Recognition on ASB Homepage with logo (grey)
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to three (3) sponsor representatives.
• Additional benefits based on specific sponsorship package.

Silver Level Sponsor Benefits | $10,000 – $17,499 Investment

• Recognition on ASB Homepage (company name, no logo)
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to two (2) sponsor representatives.
• Additional benefits based on specific sponsorship package.

Bronze Level Sponsor Benefits | $2,500 – $9,999 Investment

• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to one (1) sponsor representatives.
• Additional benefits based on specific sponsorship package.

Supporter Level Sponsor Benefits | $500 – $2,499 Investment

• Additional benefits based on specific sponsorship package.

MENTORSHIP PROGRAM PARTNER

$25,000 Recognition as a Premier Sponsor, Platinum Level

Join ASB as we mentor generations of bakers, engineers, product developers, and researchers in the commercial baking industry. Rated as the #1 highest interest new program to be offered by ASB in our focus group and market research, this new program will deliver high-value services to ASB’s growing membership. More than 20% of ASB members are under the age of 40 and are looking for an industry mentor. The ASB membership community is generous and wants to give back to the next generation. The Award-winning software platform will provide mentors and mentees with a robust experience to engage, connect, and manage the relationship. Associate your brand with an outstanding new program powered by The Art of Mentoring software.

Details

• Recognition in the mentoring platform as the sponsor with logo placement on every page of the digital platform where relationship engagement between mentor/mentee occurs.
• Fully brandable communications featuring sponsor logo, message, and links.
• Ability to provide branded swag to those involved in the mentoring program.
• Press and industry media recognition whenever mentoring program is discussed.
• Sponsor-branded onsite lounges at BakingTECH for Mentor Meet-ups.

PRODUCT DEVELOPMENT COMPETITION

$25,000 Recognition as a Premier Sponsor, Platinum Level

The purpose of ASB’s Product Development Competition (PDC) is to facilitate the development of innovative baked goods for the wholesale manufacturing industry. Join us in spotlighting the emerging talent in the baking industry through the PDC program. If you are an ingredient supplier, reach out to us to discuss options for making your product a featured element of the recipe requirements in the sponsoring year’s competition.

Sponsorship promotion will run from March (following BakingTECH) to February (execution of BakingTECH) during the sponsorship commitment period.

 Details:

• Inclusion on all communications, marketing, and press or social media mentions about the annual PDC.
• One each Facebook, LinkedIn, and Twitter post promoting sponsor. Sponsor to provide context and social image.
• Sponsor recognition on the PDC website throughout the year.
• Special Video Recognition: Link to Example Award Video with Sponsor Call Out
• Designate one representative from sponsoring company to serve on the PDC Committee and/or a judge on the competition panel.
• Ability to designate ingredient or prompts for inclusion in the annual competition requirements.
• All additional benefits of Platinum-level Premier Sponsorship packages.

Benefits Connected to BakingTECH Annual Conference:

• Exclusive speaking opportunity during PDC presentations and awards ceremony
• Acknowledgement on conference signage
• Acknowledgement on event specific signage
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go e-blast
• Company logo and link on conference website
• Acknowledgement in event app and in session description within event app schedule

• Logo placement and link on session description section on the schedule events on the conference website.
• Two live push notifications via event app to all attendees promoting Product Development Competition
• Access to final event attendee contact list (approved contacts only).
• Acknowledgement (logo or company name) in post-event newsletter.
• Thank you post on Social Media channels to include Facebook, LinkedIn, and Twitter

MEMBERSHIP DIRECTORY

$15,000 Recognition as a Premier Sponsor, Silver level

Show your support of the baking community through ASB’s online Membership Directory. Your company name and logo will appear on the main navigation page and throughout the directory when accessing member contact information. Enhance your company brand with a summary of services introduction paragraph on the Member Directory home page.  As part of this sponsorship package, we will feature a Headshot Lounge at ASB’s annual member gathering, BakingTECH. As the sponsor, you will have the opportunity to engage with members and bakers as they prepare for their personalized professional photography session (photographer and set-up services provided by ASB). Location and style of the lounges may vary annually based on the hotel/conference location.

ONLINE COMMUNITY SPONSOR

$10,000 Recognition as a Premier Sponsor, Silver Level

Our in-person gatherings are powerful, but what happens we all go back to our regular daily routines and need a peer’s insight to help us solve a challenge? ASB’s new online communities allow us to tap into the collective power and strength of our shared knowledge using the art and science of baking techniques. The secure member-only sections of the Member Portal feature discussions on trending topics, resources, and a collection of technical resources to assist even the most seasoned professionals. Support of this community comes with the added advantage to add thought-leadership and gather customer insights. 

Details

Sponsorship of online community and content contributor; ability to show subject matter expertise, thought leadership

• Sponsor logo in the community

BakingTECH 2026

Welcome Reception Sponsorship

$15,000 (Exclusive) recognized as Silver Sponsor; or $7,500 (Co-sponsor) recognized as Bronze Sponsor 

Sponsorship of opening welcome reception to help us make a great first impression for attendees. Join fellow ASB Members for light appetizers and cocktails and take the opportunity to celebrate being together at The Best Week in Baking! Help attendees make the most of this celebration by supporting the event.

Keynote Speaker

$10,000 Recognition as a Silver Sponsor (1 available)

The opening and closing keynote addresses are a perfect way to showcase your brand and support for ASB’s mission to provide educational resources and professional development to the baking industry. 

Podcast Stage

$10,000 Exclusive, Recognition as a Silver Sponsor

 A centralized location for interviews and connections featuring live content recorded for on-demand listening, the content featured is part of the BakingTECH live program but will reach beyond the event audience through various podcast hosts.

Lanyards

$10,000 Exclusive, Recognition as a Silver Sponsor

Elevate your brand with exclusive sponsorship of the attendee badge lanyard! This prime opportunity allows your organization to collaborate with ASB to design a lanyard that meets all badge setup and attachment requirements. Imagine your logo or tagline prominently displayed around the neck of every attendee, ensuring maximum visibility and a lasting impression throughout the event. Don’t miss out on this unique chance to showcase your brand to a captive audience!

BAKE Talk Stage

$3,500 Co-sponsored, Recognition as Bronze Sponsor (1 available, 1 sold/Media Sponsor)

The BAKE Talk Stage, placed in the Formulation Floor, will feature 20-minute oral presentations by bakers during both Monday and Tuesday tradeshow hours.

Event App

$9,500 (exclusive) Recognition as Bronze Sponsor

Conference attendees use the mobile app to access daily schedules, general session materials, networking and social event information, maps, and exhibitor information. High visibility with this featured technology for information and networking.

Coffee Break

$6,500 (exclusive) Recognition as Bronz Sponsor

You’ve seen it before – the doors open after an intense educational session and the attendees rush straight to the coffee station. Let them see your company name as the supporter of this important service. Sponsor a morning coffee break to get your brand out to attendees, exhibitors and speakers while they take a break from their courses and have refreshments.

Baking Hall of Fame Luncheon & Induction Ceremony (Day 2)

$2,500 (10 available) Recognition as Bronze Sponsor

The Baking Hall of Fame is an initiative of the American Society of Baking to recognize industry innovation and entrepreneurial spirit. Individuals inducted into the Baking Hall of Fame are recognized for their achievements in organizational growth and development, equipment design and innovation, advancements in ingredient technology and processing, or services related to the commercial baking industry.

NATIONAL DONUT DAY WITH MEET-UPS

$10,000 Recognition as a Silver Sponsor

Sponsorship of ASB’s National Donut Day events with regional meet-ups in select cities. You can even help us select which cities and recommend some of the best places to visit. We’ll arrange the locations and handle all the logistics – we need your help in spreading the word about this fun annual holiday in June for members to connect casually and do what we do best – eat fabulous baked goods. 

Details:

• Sponsor assists in identifying cities or locations
• Logo placement on promotion
• Access to attendee list

REGIONAL MEET-UPS

$7,500  Recognition as a Premier Sponsor, Bronze level (food/beverage expenses assumed by sponsor); $15,000 if ASB assumes expense for food/beverage event management)

Introduce customers to your products or innovation center by hosting a regional meet-up. ASB members love an opportunity to gather at the end of the day and make meaningful connections. Add in an experiential element like product experimentations or sprinkle in some education through curated networking sessions for an even more robust to build brand awareness.

Details

• Host at a location of your choosing
• Acknowledgement (logo or company name) in email promotions
• Acknowledgement (logo or company name) attendee registration confirmations
• Company logo and link on event website pages
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter
• Access to final event attendee contact list (approved contacts only).

TECHNICAL CONTENT IN NEWSLETTERS

$12,000 Recognition as a Premier Sponsor, Gold Level

$8,500 for Annual Content Commitment; $6,000 for multi-year Annual Content Commitment

This thought-leadership sponsorship includes 12-months of ad placements in ASB Newsletters (2 available). For example, our newest feature in ASB’s Education newsletter, “Ask Our Dough Technologist” sponsored by Rademaker. 

Details

• Monthly distribution on the 1st of Monday every month or the 3^rd Monday of every month. Newsletter distribution is monthly; however, frequency and schedule are subject to change.
• Email data analytics provided to sponsor on a quarterly basis.

Sponsor Commitments

• Sponsor to provide subject matter expert to answer questions or provide monthly relevant content.
• Content for monthly education newsletters must be submitted by the due date based on delivery schedule.

EDUCATIONAL WEBINAR SERIES

$5,000 Recognition as a Premier Sponsor, Bronze Level

Show your support of ASB’s educational efforts by investing in online, accessible learning opportunities throughout the year (anticipate 6-8 in 2024).

Details

• One each Facebook, LinkedIn, and Instagram post promoting sponsor’s session/content. Sponsor to provide context and social image.
• Acknowledgement (logo or company name) in email promotions
• Acknowledgement (logo or company name) included in attendee registration confirmations sent via email.
• Company logo and link on Education Hub website pages
• Logo placement and link on session description section on the webinar pages
• Recognition on Social Media channels to include Facebook, LinkedIn and Twitter when promoting webinar series.
• Access to final event attendee contact list (approved contacts only).

FAST PITCH INNOVATION WEBINAR

$5,000 Recognition as a Premier Sponsor, Bronze Level

Do you want to promote a new product/solution/piece of equipment to our audience? Virtually showcase your latest innovation or product in this dedicated space to connect with baking professionals, highlighting its unique benefits, features, and impact in a Fast Pitch Innovation Webinar. Additional benefit is the recorded presentation is then available on-demand.

Details

• Company branding in presentation
• Investment towards Premier Sponsorship starting at the Bronze Level
• Company logo on all promotional social media posts (minimum 3)
• Acknowledgement (logo & name) in one ASB newsletter & one dedicated email promotion to the full ASB audience (6000+)
• Access to final event attendee contact list (approved contacts only)
• Company logo, name & link included in registration confirmation emails & on webinar sign up page
• One invitation to VIP Sponsor Reception + priority table top assignment at BakingTECH

COFFEE BREAK WEBINAR

$2,500 Recognition as a Premier Sponsor, Bronze Level

Do you want to discuss issues or topics that your company directly has a solution for/can solve? Demonstrate where your company fits into key bakery trends or procedures, mixing technical insight, brand awareness, and thought leadership with a Coffee Break Webinar. Led by a sponsor’s Subject Matter Expert (SME) with guidance from the ASB staff or Education Committee. Advance calendar scheduling required (minimum 60 days before hosted webinar).

Details

• Company branding in presentation
• Investment towards Premier Sponsorship starting at the Bronze Level
• Company logo on all promotional social media posts (minimum 3)
• Acknowledgement (logo & name) in one ASB newsletter & one dedicated email promotion to the full ASB audience (6000+)
• Access to final event attendee contact list (approved contacts only)

Information Coming Soon