Board of Directors
Comprised of diverse baker and allied voices, the ASB Board leads the organization forward.
Sarah Tsocanos
Board Chair
The Campbell's Company
Kathy Sargent
1st Vice Chair
Bimbo Bakeries USA
John Hinds
2nd Vice Chair
Cain Food Industries
Chad Larson
3rd Vice Chair
Mel-O-Cream
Theresa Watkinson
Secretary/Treasurer
Aladdin Bakers
Matt Bowers
Immediate Past Chair
New Horizons Baking Company
Kristen L. Spriggs
Chief Executive Officer
American Society of Baking
Directors at Large
Terms ending 2027
Charlotte Atchley
Baking & Snack | Sosland
Kayla Davey
IFF
Miguel Villa
Alpha Baking Company
Directors at Large
Terms ending 2028
Jeff Craig
Aunt Millie's Baking Company
Rachel Klataske
Nu Life Market
Chris Prociv
Aspire Bakeries
Jeff Shura
Flowers Foods
BEAG Board Chair
Aaron Whalen
Franz Family Bakeries
Directors at Large
Terms ending 2029
Jim Blum
Bundy Baking Solutions
Edgar Jaramillo
Grupo Bimbo
Ashley Robertson
Corbion
Carter Wands
Miller Milling Company
Strategic Focus
Membership
Improving Member Value
From increased resources to year-round networking, the board is committed to enhancing the member value proposition for current and prospective members at various stages of their careers.
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Industry Advancement
Increasing Industry Content
We're growing our industry partnerships and original content to advance professional development.
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Brand Awareness
Inviting the Baking Industry into Our Community
From new programs to reimagined events, the board is dedicated to collaboration and enhanced visibility for the baking industry to support ASB members.
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Governance
Supporting Our Volunteers
Practicing good governance is more than a buzz word - it is how we advance the mission.
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