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BakingTECH

FORMULATION FLOOR

HOURS

Tuesday, February 23
10:15 am – 12:30 pm
Wednesday, February 24
10:30 am – 12:30 pm

Where Solutions Meet Connection

The Formulation Floor is the centerpiece experience at BakingTECH — a space built for direct problem-solving between suppliers, bakers, and R&D professionals. Rather than a traditional tradeshow, it’s a curated environment where product exploration, real conversation, and practical learning happen side by side.

Attendees explore new technologies, join in discussions, and walk away with insights they can use. Exhibitors get something rarer than booth traffic: real relationships with the people making formulation decisions.

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Here's what's happening on the Formulation Floor:

Tabletop & Booth Experience – A flexible, exhibitor-driven format that lets companies choose how they show up on the Formulation Floor. Participants can select a traditional tabletop or upgrade to a 10×10 open booth space for a more visual, dynamic presence. The mix of formats gives exhibitors room to tailor their footprint and creates more variety across the floor for attendees.

Innovation Spotlight (Formerly Innovation Stations) – The Innovation Spotlight highlights cutting-edge ingredients, technologies, and solutions shaping the future of baking. Maintaining its proven format, this activation is enhanced with a competitive element, featuring category awards and a “Best of Show” recognition presented during a general session. By spotlighting breakthrough ideas and rewarding excellence, the Innovation Spotlight drives supplier participation while creating excitement and discovery for attendees.

First Taste: Product Showcase  –New for 2027, this is an end-product display featuring finished goods and equipment innovations from around the world. Designed to spotlight creativity and global trends, this activation includes a competitive component with category awards and a “Best of Show” presented during a general session. The showcase is positioned to attract bakers, re-engage global suppliers, and inspire attendees with real-world product innovation.

Co-Man Lounge – The Co-Man Lounge is a high-energy networking hub designed for contract manufacturers, scaling brands, and solution providers to connect in a relaxed, hospitality-driven setting. Expanded to include emerging and growth-stage companies, the lounge features a coffee barista experience to create a welcoming, destination feel on the floor. This activation encourages meaningful conversations, informal meetings, and sustained foot traffic, making it a key connection point throughout the event.

Unopposed Hours = Undivided Attention

Take advantage of exclusive time blocks with no other sessions or events scheduled, ensuring peak visibility and unmatched engagement:

📅 Tuesday, February 23
• 10:15 am – 12:30 pm

📅 Tuesday, February 24
• 10:30 am – 12:30 pm

Be part of the conversation shaping the future of commercial baking.

Benefits of Exhibiting

Be at the center of the commercial baking industry’s most anticipated event. The Formulation Floor at BakingTECH 2027 offers a powerful platform to elevate your brand, connect with key players, and drive business growth.

Pick your format. Tabletop or a 10×10 open booth — choose the footprint that fits how you want to show up, not a one-size booth everyone gets stuck with.

Get real conversation, not booth traffic. Non-competing floor hours mean the room is there to talk business, not squeezed between sessions.

Get evaluated on the work. Innovation Spotlight and First Taste put your products in front of category recognition and a Best of Show — a defined way to stand out beyond foot traffic.

Meet the people who actually decide. You’re talking directly with bakers and R&D professionals working on real formulation problems, not passing through.

Build on relationships you already have. Return exhibitors use the floor to deepen existing ASB accounts, not just chase new leads.

ASB by the Numbers