BakingTECH 2024 Registration


Online registration is now closed. Individuals wishing to register for BakingTECH 2024 may register onsite at the Hilton Chicago during registration hours.

Registration Hours:
Monday, February 26: 1pm – 5pm
Tuesday, February 27: 7am – 5pm
Wednesday, February 28: 7am – 5pm
Thursday, February 29: 7am- 4pm

Registration will be located in the 8th Street Lobby (Lobby Level) of the Hilton Chicago (720 S. Michigan Ave.).

To receive the ASB Member rate, individuals must be a member in good standing at the time of registration. Join/Renew your ASB Membership. 


When and where is BakingTECH 2024?

Tuesday, February 27 – Wednesday, February 29, 2024 at the Hilton Chicago, 720 South Michigan Avenue, Chicago, IL

Who can attend?

Commercial bakers (and their spouses!), equipment suppliers, and service providers can attend. 

What are the registration rates?

Registration costs vary based on baker and supplier status, membership status, exhibitor/sponsor status and time of purchase.  Please refer to the registration rates above.

How do participants register?

Participants are encouraged to register above.  If you’ve logged into or have registered for BakingTECH in the past, please use the same address that we have on file.  If you’d like to change your email address, please email us at

What if I want to register several people from my company?

It’s easy. Just download the group registration form to get started.

Who qualifies to attend as a baker attendee?

Individuals who are employed by baking companies. Bakers employed by supplier companies, including ingredient companies, do not qualify to attend as a baker attendee.

Who qualifies to attend as an exhibiting or sponsor supplier?

Individual who is employed by a supplier whose company is a registered exhibitor of MarketPlace 2024 or a sponsor of BakingTECH 2024.

Do students get a discount?

Yes. Students who are enrolled in Bakery Science & Management, Food Science & Technology, Culinary Arts, or Engineering can receive complimentary registration as long as an academic advisor or department head can confirm their enrollment in the respective programs. All other students will be required to pay a registration fee of $150.

Can my spouse attend with me?

Yes. Spouses who do not work in the commercial baking industry can register for BakingTECH at the spouse rate of $275. This badge entitles spouses to attend all educational sessions, the Spouse Welcome Hospitality on Tuesday, Thursday Hall of Fame Lunch, the Opening Reception on Tuesday, and the spouse tour on Wednesday.


Registration Waivers & Policies

Privacy Policy
Your data privacy and security are important to us.  When you register for this event, ASB will process your data in accordance with our legitimate interests for hosting an industry event and for being a community-based organization.  Please review our privacy policy, including how to exercise your rights under GDPR.

Media Waiver
ASB intends to take photographs and video of this event for use in ASB news and promotional material, in print electronic and other media, including the ASB website. By attending the event, you waive and release any claims you may have related to the use of recorded media of you at the event, including, without limitation, any right to inspect or approve the photo, video or audio recording of you, any claims for invasion of privacy, violation of the right of publicity, defamation, and copyright infringement or for any fees for use of such recorded media.

Code of Conduct
We value the participation of each member of the community and endeavor to deliver an enjoyable and fulfilling experience. Conference participants are expected to conduct themselves with integrity, courtesy and respect for others and maintain the highest level of professionalism at all conference programs and events, whether officially sponsored by ASB or not. All attendees, speakers, organizers, volunteers, guests, partners, vendors and staff at any ASB event are required to observe the following Code of Conduct. ASB is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, sexual orientation, disability, physical appearance, body size, race or religion. We do not tolerate harassment of conference participants in any form. All communication should be appropriate for a professional audience including people of diverse backgrounds and cultures. Sexual language and imagery are not appropriate for the conference. Be kind to others. Do not insult or defame participants. Harassment in any form, sexist, racist, or exclusionary jokes are not condoned at ASB Events. Participants violating these rules may be asked to leave the conference and all related events at the sole discretion of ASB and may be restricted from attending future ASB events.

Liability Waiver & Be Well Agreement
I hereby release, waive and forever discharge any and all liability, claims, and demands of whatever kind or nature against the ASB and its affiliated partners and sponsors, including in each case, without limitation, their directors, officers, employees, volunteers, and agents (the “Released Parties”), either in law or in equity, to the fullest extent permissible by law, including but not limited to damages or losses caused by the negligence, fault or conduct of any kind on the part of the Released Parties, including but not limited to death, bodily injury, illness, economic loss or out of pocket expenses, or loss or damage to property, which I, my heirs, assignees, next of kin and/or legally appointed or designated representatives, may have or which may hereinafter accrue on my behalf, which arise or may hereafter arise from my participation in the event. I hereby knowingly assume the risk of injury, harm and loss associated with my participation in the event, including any injury, harm and loss caused by the negligence, fault or conduct of any kind on the part of the Released Parties.

What if I need to cancel?

Cancellation Policy
Conference cancellations must be submitted to ASB in writing via email at or mail. All refunds are assessed a $150 processing fee. Once ASB has received your written cancellation, all credit card refunds will be processed promptly. For check refunds, please allow 2 – 4 weeks after the meeting has ended. Refunds will not be granted after January 31, 2024 nor will they be given for no-shows or Society membership fees. 

Cancellation of paid Student and Lifetime registrations are subject to a $25 cancellation processing fee each.

Due to financial obligations incurred by ASB, no refunds or future credits will be granted for requests submitted after January 31, 2024.

ASB regrets that refunds will not be given for no-shows.

All cancellations requests must be submitted in writing to

Substitution Policy

Replacement of a registered ASB attendee by a business colleague/co-worker will be accepted. A $50 USD processing fee will apply to all substitutions if notified in writing by January 31, 2024. After January 31, 2024 the substitution fee will increase to $75. If the original registrant was registered as a ASB member, the new registrant must also be a member or join membership upon registering.

Substitutions must be submitted in writing to

What is the dress code for this year's event?

We want you to be comfortable as you network and learn, so we’ve embraced a “Dress for Your Day,” which means dresses or slacks, suits and ties, or even your favorite jeans are all acceptable. Whether you call it business, business casual, or business snappy – we’re just happy to see you! The rules have changed, and we are a modern Society, so dress in whatever makes you feel your best. Just remember, it is difficult to regulate meeting spaces that are a comfortable temperature for everyone, so we recommend you dress in layers.
The Society has a commercialism policy that prohibits the use of commercial or organizational names or logos on any item of clothing other than during the MarketPlace.

What are the average temperatures in Chicago in February?

It’s not quite spring yet, so it will be chilly in Chicago! The average high is the 40’s and the average low is 30’s.

Who do I contact for sponsorship opportunities?

Please send inquiries to ASB’s Director of Meetings, Tawnee Brydebell at

If I have further questions, who can I contact?

Please contact


Planning Committee