Sponsorship Opportunities

Make a strong first impression where connections begin and relationships grow. Sponsorship of the Opening Reception positions your company at the center of The Best Week in Baking—the moment everyone comes together to kick off the event.

This year’s backyard BBQ theme sets a relaxed, welcoming scene with picnic tables, yard games, great food, and conversation. Your brand will be front and center as attendees network, reconnect, and unwind.

Support this high-visibility celebration to showcase your commitment to the industry, boost your brand recognition, and start the week by connecting directly with decision-makers in a fun, social setting.

Pre-Conference

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content.
• Acknowledgement (logo or company name) in one pre-event newsletter
• Company logo and link on conference website
• Acknowledgement on session description section on the schedule events on the conference website.
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference

• Acknowledgement on conference e place strategically throughout meeting space and registration area.
• Acknowledgement on event specific signage
• Acknowledgement in event app and in session description within event app schedule
• One live push notification via event app to all attendees promoting Opening Reception

Post-Conference

• Access to final event attendee contact list (approved contacts only).
• Acknowledgement (logo or company name) in post-event newsletter
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Keynote Speaker
$10,000 Recognition as a Silver Sponsor (Sold)  

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go e-blast 
• Company logo and link on conference website 
• Logo placement and link on session description section on the schedule events on the conference website. 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Exclusive executive speaking opportunity: 90- second Keynote introduction 
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Acknowledgement on event specific signage 
• Acknowledgement in event app and in session description within event app schedule 
• One live push notification via event app to all attendees promoting session 

Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Small Group Dinners | Tuesday, February 17
$10,000 Recognition as a Silver Sponsor (Sold)  

Position your brand at the center of meaningful connection. Our Small Group Dinners offer sponsors a unique way to align with authentic relationship-building among industry professionals. These intimate gatherings bring together select attendees for conversation, collaboration, and networking in a relaxed dining setting.

This sponsorship provides visibility with decision-makers and rising leaders alike—creating lasting impressions in a setting that fosters genuine dialogue.

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go e-blast 
• Company logo and link on conference website 
• Acknowledgement on session description section on the schedule events on the conference website. 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Acknowledgement on event specific signage 
• Acknowledgement in event app and in session description within event app schedule 
• One live push notification via event app to all attendees promoting session 

Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Lanyards
$10,000 Exclusive, Recognition as a Silver Sponsor 

Elevate your brand with exclusive sponsorship of the attendee badge lanyard! This prime opportunity allows your organization to collaborate with ASB to design a lanyard that meets all badge setup and attachment requirements. Imagine your logo or tagline prominently displayed around the neck of every attendee, ensuring maximum visibility and a lasting impression throughout the event. Don’t miss out on this unique chance to showcase your brand to a captive audience! 

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content. 
• Acknowledgement (logo or company name) promotion in a special Know Before You Go e-blast 

Conference 

• Acknowledgement on conference signage 
• Logo placement on lanyard
• Acknowledgement in event app  

Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter. 

ASB Next! Stage
$8,500 Exclusive, Recognition as a Bronze Sponsor 

New for 2026! The ASB Next! Stage combines two of BakingTECH’s most popular features — the Podcast Stage and BakeTALK Stage — into one dynamic experience. Centrally located in the lobby near ASB registration, this new stage will serve as a hub for connection, insight, and live content throughout the event.

The ASB Next! Stage will feature a mix of 30-minute live podcast recordings and 20-minute BakeTALK presentations, offering attendees a front-row seat to engaging discussions, expert interviews, and innovative ideas shaping the future of baking.

As a sponsor, your brand will be prominently positioned alongside the industry’s most forward-thinking voices, driving conversations that inspire progress across the baking community.

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content. 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go-Eblast
• Company logo and link on conference website
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter
• Sponsor recognition in promotion emails highlighting podcast  & BakeTalk schedule 

Conference 

• Branded stage (singular logo usage only) 
• Acknowledgement on conference signage 
• Acknowledgement on event specific signage in high-traffic area of hotel lobby 
• Acknowledgement in event app and in session description within event app schedule 
• Two live push notifications via event app to all attendees promoting podcasts and BakeTALKs
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to one (1) sponsor representatives.

 Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter. 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

ASB Next! Stage
$8,500 Exclusive, Recognition as a Bronze Sponsor 

Conference attendees use the mobile app to access daily schedules, general session materials, networking and social event information, maps, and exhibitor information. High visibility with this featured technology for information and networking.

Pre-Conference

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content.
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go-Eblast
• Recognition on the conference web page created specifically for event app
• Company logo and link on conference website
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference

• Acknowledgement on conference signage place strategically throughout meeting space and registration area.
• Company logo on signages that includes instructions on downloading event app

Post-Conference

• Access to final event attendee contact list (approved contacts only).
• Acknowledgement (logo or company name) in post-event newsletter.
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter
• Event app data analytics

End The Best Week in Baking on a high note! Sponsorship of the Closing Event at the Redhead Piano Bar offers your company premium visibility during one of the most anticipated social gatherings of the week.

Set in one of Chicago’s most iconic nightlife venues, the evening features live piano entertainment, beverages, and light snacks in a lively, sophisticated atmosphere perfect for relaxed networking and celebration.

Your sponsorship helps create a memorable sendoff for attendees while highlighting your company’s support of ASB and its members. Join us in bringing the industry together one last time before the week wraps up—your brand will be part of the night everyone talks about long after the event ends.

Pre-Conference

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content.
• Acknowledgement (logo or company name) in one pre-event newsletter and Know Before You Go E-blast
• Company logo and link on conference website
• Acknowledgement session description section on the schedule events on the conference website.
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference

• Acknowledgement on conference e place strategically throughout meeting space and registration area.
• Acknowledgement on event specific signage
• Acknowledgement in event app and in session description within event app schedule
• One live push notification via event app to all attendees promoting Closing Event

Post-Conference

• Access to final event attendee contact list (approved contacts only).
• Acknowledgement (logo or company name) in post-event newsletter
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Attendee Wifi Sponsorship 
$7,500 Exclusive, Recognition as Bronze Sponsor

Conference attendees use the mobile app to access daily schedules, general session materials, networking and social event information, maps, and exhibitor information. High visibility with this featured technology for information and networking.  

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content. 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go-Eblast 
• Recognition on the conference web page created specifically for event app 
• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Company logo on signages that includes instructions on downloading event app 
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to one (1) sponsor representatives.

Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter. 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 
• Event app data analytics 

Closing General Session Speaker
$7,500 (Exclusive Sponsorship), Recognition as Bronze Sponsor

Featuring Kevin Ryan – Insights on Consumer Perception of Ultra-Processed Foods

As one of the final voices of BakingTECH 2026, Kevin Ryan will leave attendees thinking differently about the future of food. With nearly 20 years of experience leading innovation and strategy at General Mills and Amazon—and advanced degrees in food science and food anthropology—Kevin offers a rare, 360-degree view of the modern consumer.

In this 25-minute closing session, Kevin will explore how perception, trust, and transparency shape consumer acceptance of ultra-processed foods and what that means for innovation across the baking industry.

Sponsoring this high-visibility session positions your brand at the forefront of thought leadership and innovation—aligning you with a respected expert and giving your company exclusive recognition as the event’s closing voice.

Pre-Conference 

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go e-blast 
• Company logo and link on conference website 
• Logo placement and link on session description section on the schedule events on the conference website. 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Acknowledgement on event specific signage 
• Acknowledgement in event app and in session description within event app schedule 
• One live push notification via event app to all attendees promoting session
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to one (1) sponsor representatives.

Post-Conference 

• Access to final event attendee contact list (approved contacts only). 
• Acknowledgement (logo or company name) in post-event newsletter 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Wednesday Morning Coffee Break
$6,500 Recognition as Bronze Sponsor

You’ve seen it before – the doors open after an intense educational session and the attendees rush straight to the coffee station. Let them see your company name as the supporter of this important service! Sponsor Wednesday morning’s coffee break to get your brand out to attendees, exhibitors and speakers while they take a break from their courses and have refreshments

Pre-Conference

• One each Facebook, LinkedIn, and Twitter post promoting sponsor’s session/content.
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go-Eblast
• Company logo and link on conference website
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference

• Acknowledgement on conference signage place strategically throughout meeting space and registration area.
• Acknowledgement on event specific signage
• Acknowledgement in event app and in session description within event app schedule
• Company logo and sponsorship status on event walk-in slides
• Invitation to VIP Sponsor Reception with Baker Leadership during BakingTECH for up to one (1) sponsor representatives. 

Post-Conference

• Access to final event attendee contact list (approved contacts only).
• Acknowledgement (logo or company name) in post-event newsletter
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

The Advice Wall is an interactive, low-fidelity activation placed in a high-traffic area such as outside the General Session space (final location TBD). Attendees share what they’ve learned, seek advice, and connect with peers, fostering a collaborative, memorable experience. The wall uses oversized high-visibility sticky notes and markers, making it visually engaging and highly photographable.

Pre-Conference

• Company logo and link on conference website
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference

• Logo placement on the Advice Wall structure
• Acknowledgement on conference signage place strategically throughout meeting space and registration area.
• Engagement Opportunity: Sponsor-Branded prompts encourage interaction & storytelling
• Lead Capture Integration – Optional QR code on the wall linking to sponsor content or a follow-up survey

Post-Conference

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Designed for high-level networking allow a chance for our sponsors to engage with Baker Leadership and ASB Board Members.  The reception is held Thursday, February 19 which features hors d’oeuvres and libations. 

Pre-Conference 

• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Sponsor will receive two additional invitations to attend the VIP reception for a total of three invites 
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• One live push notification via event app to all attendees reminding attendees where to pick up pre-registered name badges. 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Mainstage Music – Live Band in 2026!
$5,000 (exclusive sponsor) Recognition as a Premier Sponsor, Bronze level 

Be recognized as main stage (general session) live music sponsor.  Help us make the Mainstage sessions even more exciting in 2026 as we feature live music with the return to Chicago.

Pre-Conference 

• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• One live push notification via event app to all attendees reminding attendees where to go to find the session playlist.  

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Event Information/Registration Desk
$5,000 (exclusive sponsorship) Recognition as Premier Sponsor, Bronze level 

Place your company logo in a high-traffic location near all the conference activities with this new sponsorship opportunity. Help us welcome attendees in style with visibility throughout the conference in a high-traffic area.  

Pre-Conference 

• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

 Conference 

• Logo placement and QR code on branded registration desk.lobby guest elevator  
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• One live push notification via event app to all attendees reminding attendees where to pick up pre-registered name badges. 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Welcome Bag (SOLD)
$3,000 (exclusive sponsorship) Recognition as a Premier Sponsor, Supporter level 

Exclusive sponsorship of the BakingTECH 2026 welcome bag. Welcome bags will be distributed to registered attendees and guests at BakingTECH 2026 registration. Bag contents will be products supplied by ASB baking company members. 

Pre-Conference 

• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Logo placement on hospitality bag 
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 

 Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Baking Hall of Fame Luncheon & Induction Ceremony (Day 2)
$2,500 (10 available) Recognition as Bronze Sponsor 

The Baking Hall of Fame is an initiative of the American Society of Baking to recognize industry innovation and entrepreneurial spirit. Individuals inducted into the Baking Hall of Fame are recognized for their achievements in organizational growth and development, equipment design and innovation, advancements in ingredient technology and processing, or services related to the commercial baking industry. 

Pre-Conference 

• Company logo and link on conference website 
• Acknowledgement (logo or company name) in one pre-event newsletter and promotion in a special Know Before You Go-Eblast 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Verbal acknowledgement during Baking Hall of Fame Ceremony to be held during new special luncheon on Tuesday, February 18 celebrating the 2025 inductees.
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Reserved table of ten (10) for selected VIP guests to be extended by sponsor 
• Company logo on event specific signage 
• One live push notification via event app to all attendees promoting luncheon 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Thursday Networking Luncheon (Day 2)
$2,500 (6 available) Recognition as Bronze Sponsor 

Help nourish our attendees as a networking lunch co-sponsor. Networking lunch will be available to all conference attendees on Thursday.

Pre-Conference 

• Company logo and link on conference website 
• Logo placement and link on session description section on the schedule events on the conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Conference 

• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Acknowledgement on table tent signs on luncheon tables for lunch
• Acknowledgement on event specific signage 
• Acknowledgement in event app and in session description within event app schedule 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter

Main Stage Countdown Clock
$1,000 (2 available) Recognition as a Premier Sponsor, Supporter level 

Be recognized as main stage (general session) countdown clock. Logo placement on the general session clock which will be prominently displayed on-screen counting down to the official start of the session.  

Pre-Conference 

• Company logo and link on conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on main stage countdown clock for selected session.
• Acknowledgement on conference signage place strategically throughout meeting space and registration area. 
• Company logo and sponsorship status on event walk-in slides 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Young Professionals Event Supporter
$750 (Unlimited)  Recognition as a Supporter Sponsor 

The Young Professionals host a couple events throughout BakingTECH to provide YPs within the industry with timely, informative, and educational content, as well as networking opportunities. BakingTECH 2026 will feature a Networking event on Wednesday evening, February 18 and your investment keeps this special event free for all YP and Student members.

Pre-Conference 

• Company logo and link on conference website 
• Logo placement on session description section on the schedule events on the conference website 
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter. 

Conference 

• Acknowledgement on conference signage 
• Acknowledgement on event specific signage 
• Acknowledgement in event app and in session description within event app schedule 
• One live push notification via event app to all attendees promoting event 

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Donor Supporter
$750 (Unlimited)  

Extend your brand identity and show your support of ASB with a General Conference Sponsorship. Your support assists in providing a quality networking and educational conference for everyone. 

Pre-Conference 

• Company logo and link on conference website  
• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter 

Conference 

• Acknowledgement on conference signage  

Post-Conference 

• Thank you post on Social Media channels to include Facebook, LinkedIn and Twitter