Formulation Floor, formerly the MarketPlace, represents a dynamic and collaborative environment within the commercial baking industry where professionals come together to share ideas and forge connections. It serves as a central hub that fosters a sense of community, encouraging networking and connections among bakers, suppliers, and industry experts. This space is designed to provide solutions through the collective expertise of its members, promoting the exchange of ideas, techniques, and best practices.​

This collaborative space encourages the exchange of ideas, techniques, and best practices among professionals. The emphasis on innovation drives continuous improvement and creativity, ensuring that the latest trends and technologies are incorporated into baking practices. By bringing together diverse talents and perspectives, the Formulation Floor creates a supportive network where connections are forged, knowledge is shared, and the baking community thrives.

Overall, the Formulation Floor is more than just a physical or virtual space; it is a vibrant community dedicated to advancing the art and science of baking through collaboration, connection, and innovation.

Table top Exhibits: Feature your latest products, technologies, and solutions in the baking industry at our Tabletop Exhibits. This is your chance to connect directly with bakers, industry leaders, demonstrating your innovations and staying ahead of the curve.​

BAKETalk Stage:  Attendees and exhibitors will be inspired by thought leaders and industry experts on the BAKETalk stage. Hear about the future of baking, gain valuable insights, and learn from the best in the business.  As an exhibitor, you’ll benefit from the increased foot traffic and engagement generated by this exciting platform.​​

NEW Innovation Stations: The Innovation Hub on the Formulation Floor is a new space to highlight emerging technologies and trends in the commercial baking industry. Here, companies present innovative solutions, transforming the industry’s future.​

Stand out with a kiosk showcasing your graphics and collaborate with customers to address baking industry challenges.  Applications being accepted starting August 20 through October 25.​​

NEW Baker’s Row – How A Product is Made: Attendees will follow the journey of how a product is made from concept to creation at Baker’s Row. All exhibitors will be featured on selected bakery product lifecycles highlighting their involvement in the production of the baked good.

• Be a part of the industry’s premier event.  Baking professionals view BakingTECH as the leading source of education & purchasing information.
• Have cost effective access to audience with buying power and decision makers.
• Network and build relationships with decision makers & influencers​
• Introduce your company to ASB members
• Reach the competition & develop ways to distinguish your products & services
• Discuss the needs of your customers face-to-face
• Promote your organization’s image and maximize its market exposure