All Formulation Floor exhibitors in good standing are entitled and encouraged to use the official BakingTECH 2025 logo as long as logo policies are met.

• Download BakingTECH Logo in JPG, EPS & PNG format (ZIP File)
• Download BakingTECH Logo (DATES INCLUDED) in JPG, EPS & PNG format (ZIP File)
• Download ASB logo in JPG, EPS & PNG format (ZIP File)
• Patterns
• Logo Usage Guidelines
• Brand Guidelines

Place a banner on your website or email and link to asbe.org/bakingtech2025.  Click on the image and “save as” to download any of the graphics to use on your website emails or social media posts.

1. Start your promotion as soon as you have signed up as an exhibitor at #ASBOnTheRise #BakingTECH2025 #BakingIndustry!  This will help build interest in your participation early, leading to greater interest by the time of the event.  You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement? Involve the whole team if possible!
   
3. 1 month out – step up your promotion. Start talking about what attendees can look forward to when connecting with you in Chicago. New products? New services? New insights? Raffles? Prizes?
   
4. Make sure you use the official hashtag #bakingTECH2025 #ASBOnTheRise! Each conference has its own special hashtag to make finding and re-sharing content easy for everyone. Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.
   
5. Use a Social Media Dashboard. Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite is very helpful. This will save you a lot of time when you are live during the event and busy interacting with the attendees.
   
6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
   
7. Be human and have a conversation. Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement. And make sure you reply to others’ posts when you can – remember, it is “social” media.
   
8. Go multimedia. Use pictures and videos. The more interesting you can make your posts, both content-wise and visually, the more effective with will be for you.

Follow ASB:

1. Meet us at table top (#) in Orlando, FL, February 15 – 18 for #bakingTECH2025 Formulation Floor.  Learn more at asbe.org/bakingtech2025.  #ASBOnTheRise #BakingIndustry
2. We’re gearing up for #BakingTECH2025 in Orlando, FL. Visit us February 15 – 18 at tabletop (#) asbe.org/bakingtech2025  #ASBOnTheRise #BakingIndustry
3. Join us at #BakingTECH2025 Formulation Floor February 15 -18, in Orlando, FL, as we unveil our latest product at tabletop (#).  asbe.org/bakingtech2025#ASBOnTheRise #BakingIndustry
4. Join [insert company name] at tabletop (#) in the #bakingTECH 2025 Formulation Floor, February 15 – 18, in Orlando, FL. asbe.org/bakingtech2025 #ASBOnTheRise #BakingIndustry
5. Come see [insert company name] #bakingTECH205 tabletop (#) and discover [product or new product]. asbe.org/bakingtech2025 #ASBOnTheRise #BakingIndustry
6. Visit us at tabletop (#) at #BakingTECH2025 Formulation Floor, February 15 – 18, Orlando, FL. Register by November 14 & save! asbe.org/bakigntech2025 #ASBOnTheRise #BakingIndustry
7. Join us at #BakingTECH2025, February 15 – 18 in Orlando, FL, for the premier educational and networking event for professionals in the commercial baking industry.  asbe.org/bakigntech2025 #ASBOnTheRise #BakingIndustry
8. [Insert company name] will be presenting the latest products at #bakingTECH2025 Formulation Floor February 15 -18.  Meet us at tabletop (#)  .  asbe.org/bakigntech2025 #ASBOnTheRise #BakingIndustry

1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us on the Formulation Floor at #BakingTECH2025 to learn more asbe.org/bakingtech2025 #ASBOnTheRise #BakingIndustry
2. We are exhibiting at #BakingTECH2025, February 15 – 18 in Orlando!  Register by today to learn about our products! asbe.org/bakingtech2025 #ASBOnTheRise #BakingIndustry
3. Learn more about [PRODUCT OR SERVICE] at #BakingTECH2025, February 15 -18, in Orlando.  Receive $300 discount if you register by November 14. asbe.org/bakingtech2025 #ASBOnTheRise #BakingIndustry

If you’re in the commercial baking industry, BakingTECH & the Formulation Floor are must-attend events for your 2025 event calendar.

Hosted by the American Society of Baking, the Formulation Floor (formerly the MarketPlace) is a vibrant hub for the commercial baking industry, where bakers, suppliers, and experts converge to share ideas, solve challenges, and foster innovation. This collaborative environment promotes networking, the exchange of best practices, and the latest baking trends and technologies. Join the Formulation Floor, being held February 15 – 18, in Orlando, FL, to connect with industry peers, gain insights, and be part of a community dedicated to advancing baking through creativity and collective expertise.

The 2025 Formulation Floor will take place within the wider BakingTECH conference. In addition to the conference’s full schedule of educational sessions, BakingTECH will kick off with an energizing address by motivational speaker Mark Robinson, who will share insights on unlocking potential and embracing challenges. Following this, Armando Monroy from Microsoft will deliver a keynote presentation on the transformative role of Artificial Intelligence in the baking industry and beyond. In a fresh and entertaining style, Kevin Brown, the closing keynote, will shares ideas, strategies and principles that will inspire and equip participants to show up every day and make a positive difference.  BakingTECH will also feature multiple networking opportunities with the Opening Reception, Hall of Fame & Forward Future Luncheons, and the closing Festive Finale. 

Come experience the best networking opportunity of 2025 and learn about recent advances within the in commercial baking industry. With table tops companies in nearly every category, you are sure to find the solutions you need to improve and streamline your operations.

Register today: asbe.org/bakingtech2025/registration

Add this message to your outgoing e-mail signature line:

We’re attending ASB’s BakingTECH & Formulation Floor on February 15 – 18, 2025 to be held at the Renaissance Orlando at SeaWorld.  Register today at asbe.org/bakingtech2025/registration/

[Customize this text and send it to your customers, prospects and contacts. The Early Bird registration rates end November 14, 2024, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.]

[Subject Line Options]

Visit [insert company name] at ASB BakingTECH 2025

[insert company name] is exhibiting at ASB BakingTECH 2025

You’re invited to ASB BakingTECH 2025

Come see the latest commercial baking industry solutions.

[Body]

There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. The ability to discover and compare hundreds of new products and services in one place in just three days will help you select the best solutions for your organization.

BakingTECH 2025 is the ideal place to do just that!

To be held February 15 – 18, 2025 at the Renaissance Orlando at SeaWorld, it’s the leading educational event and central meeting place for baking professionals and vendors representing all facets of the wholesale baking industry.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Make sure to register by November 14, 2024, to save $300 on registration fees. 

To learn more, visit asbe.org/bakingTECH2025 I look forward to seeing you and your colleagues in February.