Let your customers and prospective customers know you will be exhibiting at ASB’s MarketPlace 2024.  Place your company name in front of attendees long before they attend BakingTECH and MarketPlace 2024. The earlier you start, the more successful you’ll be at driving your target audience to your table top.

Promote the event and your participation on your website newsletters, calendars, social media and email signatures.  Use the following below sample text/copy and use them to establish contact in advance of the event and build excitement for MarketPlace 2024:


  1. Start your promotion as soon as you have signed up as an exhibitor at #ASBOnTheRise #BakingTECH2024 #BakingIndustry!  This will help build interest in your participation early, leading to greater interest by the time of the event.  You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
  2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement? Involve the whole team if possible!
  3. 1 month out – step up your promotion. Start talking about what attendees can look forward to when connecting with you in Chicago. New products? New services? New insights? Raffles? Prizes?
  4. Make sure you use the official hashtag #bakingTECH2024 #ASBOnTheRise! Each conference has its own special hashtag to make finding and re-sharing content easy for everyone. Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.
  5. Use a Social Media Dashboard. Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite is very helpful. This will save you a lot of time when you are live during the event and busy interacting with the attendees.
  6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
  7. Be human and have a conversation. Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement. And make sure you reply to others’ posts when you can – remember, it is “social” media.
  8. Go multimedia. Use pictures and videos. The more interesting you can make your posts, both content-wise and visually, the more effective with will be for you.

Follow ASB:


  1. Meet us at #bakingTECH2024 on February 27 – 29 for the centennial conference celebrating 100 years of supporting the commercial baking industry. Register at #ASBOnTheRise #BakingIndustry
  2. We’re gearing up for #BakingTECH2024 in Chicago, IL. Visit us February 27 – 29 at tabletop (#) #ASBOnTheRise #BakingIndustry
  3. Join us at #BakingTECH2024 MarketPlace February 27 – 29, in Chicago, IL, as we unveil our latest product at tabletop (#). #ASBOnTheRise #BakingIndustry
  4. Join [insert company name] at tabletop (#) in the #bakingTECH 2024 MarketPlace, February 27 – 29, in Chicago, IL. #ASBOnTheRise #BakingIndustry
  5. Come see [insert company name] #bakingTECH204 tabletop (#) and discover [product or new product]. #ASBOnTheRise #BakingIndustry
  6. Visit us at tabletop (#) at #BakingTECH2024 MarketPlace, February 27 -29, Chicago, IL. Register by January 12 & save! #ASBOnTheRise #BakingIndustry
  7. Join us at #BakingTECH2024, February 27 – 29, 2024, in Chicago, IL, for the premier educational and networking event for professionals in the commercial baking industry. [Insert company name] will be presenting the latest products at #bakingTECH2024 MarketPlace February 27 – 29.  Meet us at tabletop #. #ASBOnTheRise #BakingIndustry
  8. #BakingTECH2024 MarketPlace in Chicago, IL, is the place to be on February 27 – 29, as more than 150 exhibitors will present their latest baking products and services. Visit us at tabletop #. Make sure to register by January 12 to save on registration fees. Baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save $315 on the conference attendee rates. Learn more about BakingTECH and MarketPlace 2024 at #ASBOnTheRise #BakingIndustry


  1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us at the Marketplace at #BakingTECH2024 to learn more. #ASBOnTheRise #BakingIndustry
  2. We are exhibiting at #BakingTECH2024, February 27 – 29 in Chicago! Baker attendees receive a special BakingTECH registration rate! All baker attendees automatically save $315 on the conference attendee rates. Register today to learn about our products! #ASBOnTheRise #BakingIndustry
  3. Learn more about [PRODUCT OR SERVICE] at #BakingTECH2024, February 27 – 29, in Chicago. Baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save $250 on the conference attendee #ASBOnTheRise #BakingIndustry


If you’re in the commercial baking industry, BakingTECH & MarketPlace are must-attend events for your 2024 tradeshow calendar.

Hosted by the American Society of Baking, MarketPlace Tabletop Exhibition is the leading showcase of new products, technology, and services for the commercial baking industry. This year, the exhibition will bring vendors and attendees together for three days, from February 27 – 29, 2024, celebrating the centennial anniversary of ASB and BakingTECH. 

The 2024 MarketPlace will take place within the wider BakingTECH conference. In addition to the conference’s full schedule of educational sessions, BakingTECH will feature a keynote presentations by Kenyan Salo, one of the top trainers facilitators and speakers in adventure and culminating with a keynote by Bill Benjamin, a thought-leader on emotional intelligence and peak performance from a mathematical perspective.  BakingTECH will also feature multiple networking opportunities with the Opening 100th Celebration Reception, Lunches and MarketPlace Casino Night.

Come experience the best networking opportunity of 2024 and learn about recent advances within the in commercial baking industry. With exhibitors in nearly every category, you are sure to find the solutions you need to improve and streamline your operations.

Register today:


Add this message to your outgoing e-mail signature line:

We are exhibiting at ASB’s 100th BakingTECH & MarketPlace, February 27 – 29, 2024 to be held at the Hilton Chicago, Illinois. Register today at


[Customize this text and send it to your customers, prospects and contacts. The Early Bird registration rates end January 12, 2024, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.]

[Subject Line Options]

Visit [insert company name] at ASB MarketPlace 2024

[insert company name] is exhibiting at ASB MarketPlace 2024

You’re invited to ASB MarketPlace 2024

Come see the latest commercial baking industry solutions.


There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. The ability to discover and compare hundreds of new products and services in one place in just three days will help you select the best solutions for your organization.

BakingTECH 2024 is the ideal place to do just that!

To be held February 27 – 29 at the Hilton Chicago, it’s the leading educational event and central meeting place for baking professionals and vendors representing all facets of the wholesale baking industry.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Make sure to register by January 12, 2024, to save $300 on registration fees. 

To learn more, visit I look forward to seeing you and your colleagues in March.