Member Newsletter Redesigned

CARMEL, Ind., June 8, 2023 — ASB launches a redesigned newsletter to keep members and industry partners informed. “After months of reviewing our communications and listening to member feedback, we recognized that our member community wanted to hear from us in a new and improved way,” said Kristen L. Spriggs, ASB executive director. Spriggs indicates the newsletter aims to reduce inbox clutter while delivering relevant and timely news members can use.

The member newsletter will feature highlights and updates about new benefits added to help members, industry news, and upcoming industry events. “We’re also pleased to include advocacy news and updates from our partners at the American Bakers Association,” said Spriggs. “ASB is about education and information for the baking industry, and you can’t be fully informed about what’s happening in our industry without awareness of important legislative and regulatory issues impacting us.”

“The newsletter is just one of the many enhancements we are making for ASB members and prospective baker members. And, like what we’ve done here, much of it we are accomplishing collaboratively with our industry partners,” remarked Spriggs.

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