Buzz words like “superfood” and “gut health” make it difficult for consumers to know what information is reliable and which is just trendy. In this session, we will review the global Taste Tomorrow Research that identifies the key consumer shopping habits when buying bakery products. This includes insights on where the market is headed, and how to find profitable segments to grow in, such asClean(er) Label, Plant Based and Organic.
We will also review the proven recommendations on how to live a healthier life, and how to incorporate those guidelines into your business. Health topics will include adding more grains and fruit, while also focusing on fat, salt, and sugar reduction. Although daunting to think about (fat, salt and sugar are the pillars of baking industry!), understanding these topics are crucial to our future. It’s time to take the curtains down and present the reality of American consumer health habits and the risk we all will face if we don’t change the way we eat.
We all want to live a healthier and happier life. So let’s spend some time together planning it into action!
Learning Objectives:
- Understand the link between immunity and healthy living, and what new consumer expectations will mean for their business
- Identify current health concerns and the role that bakers can play in improving the overall health of consumers
- Capitalize on opportunities for sales growth through foods that promote Health and Well-Being
Presenter
Alexandra De Los Reyes
Puratos Corporation
