Consumer Trends: Consumer Trends and Baking’s Path Forward

In the face of a difficult year, consumer eating and drinking behavior changed drastically. COVID-19 will continue to impact consumers’ habits, but mobility will be the change agent in the back half of 2021 and even in 2022.  During her presentation, “Consumer Trends and Baking’s Path Forward,” Sally Lyons Wyatt will discuss growth opportunities across seven demand pockets for 2021 and beyond, including lifestyle, consumption, channel shifting and innovation.  This session will dive into where the baking industry should place its bets for the next few years, including sustainability, holistic health, premiumization and online strategies.

Sally Lyons Wyatt
IRI Worldwide