Applying is Easy!

Membership Dues: $150 US (July 1 – June 30)

The Society’s Virtual Membership option is a great introduction to ASB by offering you ample opportunities to network online, one of the most effective ways to grow your career, as well as provide you access to the wealth of collective knowledge exclusively available on the ASB website.

Virtual Membership offers wholesale baking professionals the ability to digitally network with thought leaders, stay connected with industry peers, and meet future collaborators.  As a Virtual Member you would have unlimited access to Coffee Breaks, Cocktail Hour and Trivia Nights, Table of 10, Online Resource Library and E-Member Directory.

It is important to note that Virtual Membership does NOT include member discounts to attend the in-person BakingTECH conference.  For discounted conference rates, one must hold a full Professional or Young Professional membership.



Virtual Membership is open to all individuals* in the baking industry whether they are employed with a baking organization, equipment or ingredient suppliers or baking service-related organizations.

*Purchasing individual cannot have previously held an active professional or young professional membership with the Society in the last 2 years.

2020-21 ASB Board Chairman Jorge Zarate encourages wholesale baking professionals to participate in ASB’s industry-leading virtual networking events.

Check out the post-event recording of our January 14th Coffee Break as host Clay Miller and fellow members discuss how the use “Remote Support” in the industry.

ASB Coffee Breaks take place on Thursdays from 8:30-9:15 a.m. CST, and are limited to 10 participants.