Board of Directors
Comprised of diverse baker and allied voices, the ASB Board leads the organization forward.
Matt Bowers
Board Chair
New Horizons Baking Company
Sarah Tsocanos
1st Vice Chair
The Campbell's Company
Scott Houtz
2nd Vice Chair
Air Management Technologies
Theresa Watkinson
Secretary/Treasurer
Aladdin Bakeries
Xochitl Cruz
Immediate Past Chair
QSR, Grupo Bimbo
Kristen L. Spriggs
Executive Director
American Society of Baking
Directors at Large
Terms ending 2026
Tim Gentry
Flowers Foods
Amy Estrada
Rademaker
Ashley Robertson
Corbion
Mari Rydings
Avant Food Media | Commercial Baking Magazine
Mike Scouten
Middleby Bakery Group
Directors at Large
Terms ending 2027
Kayla Davey
IFF
John Hinds
Cain Food Industries
Kathy Sargent
Bimbo Bakeries USA
Miguel Villa
Alpha Baking Company
Directors at Large
Terms ending 2028
Jeff Craig
Aunt Millie's Baking Company
Chad Larson
Mel-O-Cream Donuts
Chris Prociv
Aspire Bakeries
Jeff Shura
Flowers Foods
Aaron Whalen
Franz Family Bakeries
Strategic Focus
Membership
Improving Member Value
From increased resources to year-round networking, the board is committed to enhancing the member value proposition for current and prospective members at various stages of their careers.
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Industry Advancement
Increasing Industry Content
We're growing our industry partnerships and original content to advance professional development.
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Brand Awareness
Inviting the Baking Industry into Our Community
From new programs to reimagined events, the board is dedicated to collaboration and enhanced visibility for the baking industry to support ASB members.
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Governance
Supporting Our Volunteers
Practicing good governance is more than a buzz word - it is how we advance the mission.
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