2025 – 2026 MarketPlace Committee
VOLUNTEER LEADERSHIP
MarketPlace Committee
The MarketPlace Committee fosters improved networking opportunities and stronger business relationships between allied members and bakers during Formulation Floor.
Lisa Arato | Chair
Spiromatic North America, Inc | Odessa, FL
Scott McCally | Vice Chair
Middleby Bakery Group| Plano, TX
Shane Collins
B.C. Williams Bakery Service | Plano, TX
Jeff Eller
AB Mauri North America| Broomfield, CO
Amy Estrada
Amy Estrada | Worth, IL
Scott Houtz
Air Management Technologies, Inc. | Lewisburg, PA
Marissa Karch
Ciranda | Hudson, WI
Dave Krishock | BakingTECH 2026 Program Chair
Grain Craft | Chattanooga, TN
Ashley Robertson
Corbion | Lenexa, KS
Bob Soch
Lesaffre Yeast Co| Waukesha, WI
Miguel Villa
Alpha Baking Co. | Chicago, IL
Initiatives
EXHIBITOR ENGAGEMENT & SATISFACTION
Formulation Floor is a Community-Driven Environment
Ensure exhibitors feel supported, heard, and empowered to contribute to the success of the Formulation Floor as a vibrant, solutions-oriented community.
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COLLABORATIVE NETWORKS
Driving the Future of Baking Through Shared Expertise
Deepen professional connections and foster organic knowledge exchange between bakers, suppliers, and experts in a relaxed and accessible setting.
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DRIVE ENGAGEMENT
Encouraging Exploration, Interaction, and Industry Insight
Encourage active participation and meaningful interactions throughout the Formulation Floor by spotlighting exhibitor creativity, promoting innovation stations, and fostering dynamic connections between attendees and industry partners.
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