2026- 2027 Commercial Engagement Committee
VOLUNTEER LEADERSHIP
Commercial Engagement Committee
The Commercial Engagement Committee fosters improved networking opportunities and stronger business relationships between allied members and bakers during Formulation Floor.
Scott McCally | Chair
Middleby Bakery Group| Plano, TX
Marissa Karch | Vice Chair
Ciranda | Hudson, WI
Lisa Arato | Past Chair
Spiromatic North America, Inc | Odessa, FL
Steve Berne
Commercial Baking | Kansas City, MO
Shane Collins
B.C. Williams Bakery Service | Plano, TX
Shawn Dewey
Franz Family Bakeries | Creswell, OR
Jeff Eller
AB Mauri North America| Broomfield, CO
Amy Estrada | BakingTECH 2027 Program Chair
Amy Estrada | Worth, IL
John Hinds | ASB 2nd Vice Chair
Cain Food Industries Inc.| Celina, TX
Haim Grinspan
MANE | Amelia, OH
Chad Larson | ASB 3rd Vice Chair
Mel-O-Cream Donuts International, Inc. | Springfield, MO
Dustin Nelson
Tielman North America | Kansas City, MO
Ashley Robertson
Corbion | Lenexa, KS
Bob Soch
Lesaffre Yeast Co| Waukesha, WI
Sarah Tsocanos | ASB Chair
The Campbell’s Company | Camden, NJ
Miguel Villa
Alpha Baking Co. | Chicago, IL
Initiatives
EXHIBITOR ENGAGEMENT & SATISFACTION
Formulation Floor is a Community-Driven Environment
Ensure exhibitors feel supported, heard, and empowered to contribute to the success of the Formulation Floor as a vibrant, solutions-oriented community.
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COLLABORATIVE NETWORKS
Driving the Future of Baking Through Shared Expertise
Deepen professional connections and foster organic knowledge exchange between bakers, suppliers, and experts in a relaxed and accessible setting.
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DRIVE ENGAGEMENT
Encouraging Exploration, Interaction, and Industry Insight
Encourage active participation and meaningful interactions throughout the Formulation Floor by spotlighting exhibitor creativity, promoting innovation stations, and fostering dynamic connections between attendees and industry partners.
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