American Society of Baking (ASB) represent the bakers in the commercial baking industry. The people who make the product, oversee the production, manage the teams, research, and develop the new products, evaluate and taste-test as new packaging is rolled out, solve quality issues, plan logistics, purchase equipment and ingredients, manage the supply chain… all the ins and outs of modern food manufacturing.
ASB membership isn’t limited to only bakers, but rather we are inclusive to all who serve the commercial and retail baking industry. But those who bake are at the heart ASB’s membership.