We want you to get the most out of BakingTECH 2023.

The information in this marketing kit will let your customers and prospective customers know you will be exhibiting at ASB’s MarketPlace 2023 being held during BakingTECH 2023, while also allowing you to customize each communication to promote your products, services, or areas of expertise.

The goal is to place your company name in front of attendees long before the event. The earlier you start using the elements in this kit, the more successful you’ll be at driving your target audience to your tabletop.

Use the links to find materials and suggestions to promote your participation in your email newsletters, social media, email signatures, and more.


All MarketPlace 2023 exhibitors in good standing are entitled and encouraged to use the official BakingTECH 2023 logo as long as logo policies are met.

Place a banner on your website or email and link to  Click on the image and “save as” to download any of the graphics to use on your website emails or social media posts.


  1. Start your promotion as soon as you have signed up as an exhibitor at #bestweekinbaking #bakingtech2023! This will help build interest in your participation early, leading to greater interest by the time of the event. You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
  2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement? Involve the whole team if possible!
  3. 1 month out – step up your promotion. Start talking about what attendees can look forward to when connecting with you in Chicago. New products? New services? New insights?
  4. Make sure you use the official hashtag #bakingtech2023! Each conference has its own special hashtag to make finding and re-sharing content easy for everyone. Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.
  5. Use a Social Media Dashboard. Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite is very helpful. This will save you a lot of time when you are live during the event and busy interacting with the attendees.
  6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
  7. Be human and have a conversation. Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement. And make sure you reply to others’ posts when you can – remember, it is “social” media.
  8. Go multimedia. Use pictures and videos. The more interesting you can make your posts, both content-wise and visually, the more effective with will be for you.



  1. Meet us at tabletop (#) in Chicago, IL, February 28 – March 2 for #bakingtech2023 MarketPlace! Learn more at
  2. We’re gearing up for #BakingTech2023 in Chicago, IL. Visit us February 28 – March 2 at tabletop (#).
  3. Join us at #BakingTech2023 MarketPlace February 28 – March 2, in Chicago, IL, as we unveil our latest product at tabletop (#).
  4. Join [insert company name] at tabletop (#) in the #bakingtech2023 MarketPlace, February 28 – March 2, in Chicago, IL.
  5. Come see [insert company name] #bakingtech2023 tabletop (#) and discover [product or new product].
  6. Visit us at tabletop (#) at #BakingTech2023 MarketPlace, February 28 – March 2, Chicago, IL. Register by January 13 & save!


  1. Join us at #BakingTech2023, February 28 – March 2, 2022, in Chicago, IL, for the premier educational and networking event for professionals in the commercial baking industry. [Insert company name] will be presenting the latest products at #bakingtech2023 MarketPlace February 28 – March 2.  Meet us at tabletop #:
  2. #BakingTech2023 MarketPlace in Chicago, IL, is the place to be on February 28 – March 2, as more than 130 exhibitors will present their latest baking products and services. Visit us at tabletop #. Make sure to register by January 13 to save on registration fees. New for this year: baker attendees will receive a special BakingTech registration rate! All baker attendees automatically save $250 on the conference attendee rates. Learn more about BakingTech and MarketPlace 2023 at


  1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us at the Marketplace at #BakingTech2023 to learn more.
  2. We are exhibiting at #BakingTech2023, February 28 – March 2 in Chicago! Baker attendees receive a special BakingTECH registration rate! All baker attendees automatically save $250 on the conference attendee rates. Register today to learn about our products!
  3. Learn more about [PRODUCT OR SERVICE] at #BakingTech2023, February 28 – March 2, in Chicago. Baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save $250 on the conference attendee rates.

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If you’re in the wholesale baking industry, BakingTECH & MarketPlace are must-attend events for your 2023 tradeshow calendar.

MarketPlace 2023 Tabletop Exhibition, February 28 – March 2, at the Chicago Hilton, is the leading showcase of the latest products, technology, and services for the wholesale baking industry. The exhibition brings together approximately 130 vendors and more than 800 attendees.

The trade show offers an ideal forum for establishing and strengthening business relationships to improve the effectiveness and efficiency of supply chain operations.

The 2023 MarketPlace will take place within the wider BakingTECH conference. In addition to the conference’s full schedule of educational sessions, BakingTECH will feature keynote presentations from renowned fighter pilot Vernice “Flygirl” Armour, Lenexa Manufacturing Company founder and president Stephen Bastasch, owner of UnbelievaBread Jerrod Adkins, and many others!

BakingTECH will also feature multiple networking opportunities with the Welcome Back Reception, MarketPlace Casino Night, and BrainExchanges.

Come experience the premier educational and networking event for the wholesale baking industry. With exhibitors in nearly every category, you’re sure to find the solutions you need to be resilient and conquer whatever the future holds.


To alert customers and potential customers of your participation in BakingTECH 2023, add this message to your outgoing email signature line:

We are exhibiting at BakingTECH & MarketPlace 2023, February 28 – March 2, Hilton Chicago. Register today at


Customize this text and send it to your customers, prospects, and contacts. Registration rates increase on January 13, 2023, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.

Subject Line Options:

  • Visit [insert company name] at ASB MarketPlace 2023
  • [insert company name] is exhibiting at ASB MarketPlace 2023
  • You’re invited to ASB MarketPlace 2023
  • Come see the latest commercial baking industry solutions.



There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. 

BakingTECH 2023 is the ideal place to do just that!

To be held February 28 – March 2 at the Hilton Chicago, it’s the leading educational event and central meeting place for baking professionals and vendors representing all facets of the wholesale baking industry.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Make sure to register by January 13, 2023, to save $200 on registration fees. 

To learn more, visit I look forward to seeing you and your colleagues in March.