Keeping Baked Goods Relevant to Evolving Consumer Trends

It is paramount that bakers stay innovative in order to stay relevant to today’s consumers. The future is all about gaining insight to the trends influencing consumer shopping behaviors and turning that insight into quick-turn-around innovations. Bakers are looking for ideas and ingredient solutions to get creative and be the go-to-product for every snack and meal, have it be at home, in transit, at the desk or eating out. Many are taking the “something for everyone in the household approach” to innovation, which includes adding options such as gluten-free, low-carb and high-protein to the product mix.

Learning Objectives

  1. Explore the use of new ingredients in the marketplace that will entice their target consumer.
  2. Identify new approaches to marketing their products in order to grow customer base.
  3. Brainstorm on how to stay ahead of the trends for future growth.

Session Information
360 Panel: Today’s Consumer
Wednesday, March 1, 2023
1:30pm – 2:15pm

Donna Berry, Dairy & Food Communications, Inc.