This presentation will provide attendees with the tools to define a Personal Brand and understand the relevance and importance of having and maintaining their own Personal Brand. Although individuals work for a business and that business may work for or with other businesses, it is people working with people that make business relationships valuable. A Personal Brand will add value to your business relationships resulting in overall greater individual as well as business success.
There are several benefits to a strong Personal Brand that range from self-awareness to leadership potential. However the greatest advantage of a Personal Brand is differentiation and distinction providing the ability to separate you from others.
The development, appropriate use and maintenance of a Personal Brand will be discussed using personal examples and real life situations.
After this presentation, participants will be able to:
- Recognize a Personal Brand
- Develop his/her individual Personal Brand
- Implement appropriate and effective use of the Personal Brand
Lisa Turano, Turano Baking Company