MarketPlace Show Hours
Tuesday, March 1 & Wednesday, March 2
3pm – 5pm
Thursday, March 3 (MarketPlace Casino)
3pm – 6pm


Let your customers and prospective customers know you will be exhibiting at ASB’s  MarketPlace 2022 being held during BakingTECH 2022 on March 1 – 3 at the Hilton Chicago.  Place your company name in front of attendees long before they attend BakingTECH and MarketPlace 2022. The earlier you start, the more successful you’ll be at driving your target audience to your table top.

Promote the event and your participation on your website newsletters, calendars, social media and email signatures.  Use the sample text/copy enclosed in this kit and use them to establish contact in advance of the event and build excitement for MarketPlace 2022:


  1. Start your promotion as soon as you have signed up as an exhibitor at #bestweekinbaking #bakingtech 2022! This will help build interest in your participation early, leading to greater interest by the time of the event.  You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
  2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement?  Involve the whole team if possible!
  3. 1 month out – step up your promotion.  Start talking about what attendees can look forward to when connecting with you  in Chicago.  New products?
  4. Make sure you use the official hashtag!!  Each conference has its own special hashtag to make finding and re-sharing content easy for everyone.  Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.  All current official hashtags are listed above.
  5. Use a Social Media Dashboard.  Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite, is very helpful.  This will save you a lot of time when you are live during the event and busy interacting with the attendees.
  6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
  7. Be human and have a conversation.  Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement.  And make sure you reply to others posts when you can – remember, it is ‘Social’ media.
  8. Go multimedia. Use pictures and video.  The more interesting you can make your posts – both content-wise and visually, the more effective with will be for you.

Follow ASB:


  1. Meet us at table top (#) in Chicago, IL March 1 – 3 for #bakingtech 2022 MarketPlace!  Learn more
  2. We’re gearing up for #bakingtech 2022 in Chicago, IL. Visit us March 1 – 3 at table top (#).
  3. Join us at #bakingtech 2022 MarketPlace March 1 – 3, in Chicago, IL, as we unveil our latest product at table top (#).
  4. Join [insert company name] at table top (#) in the #bakingtech 2022 MarketPlace, March 1 – 3, in Chicago, IL.
  5. Come see [insert company name] #bakingtech 2022 table top (#) and discover [product or new product].
  6. Visit us at table top (#) at #bakingtech 2022 MarketPlace, March 1 – 3, Chicago, IL. Register by January 14 & save.


  1. Join us at #bakingtech 2022, March 1 – 3, 2022, in Chicago, IL for the premier educational and networking event for professionals in the commercial baking industry. [Insert company name] will be presenting the latest products at #bakingtech 2022 MarketPlace March 1 – 3.  Meet us at table top #:
  2. #bakingtech 2022 MarketPlace in Chicago, IL is the place to be on March 1 – 3, as more than 130 exhibitors will present their latest baking products and services.Visit us at table top #.   Make sure to register by January 14 to save on registration fees.  New for this year – baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save 40% on the conference attendee rates.  Learn more about BakingTech and MarketPlace 2022 at 


  1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us at the Marketplace at #BakingTECH 2022 to learn more.
  2. We are exhibiting at #BakingTECH 2022 on March 1 – 3 in Chicago! Baker attendees receive a special BakingTECH registration rate! All baker attendees automatically save 40% on the conference attendee rates. Register today to learn about our products!
  3. Learn more about [PRODUCT OR SERVICE] at #BakingTECH 2022, March 1 – 3 in Chicago.  Baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save 40% on the conference attendee rates.


If you’re in the wholesale baking industry, BakingTECH & MarketPlace are must-attend events for your 2022 tradeshow calendar.

MarketPlace 2022 Table Top Exhibition, March 1 – 3, at the Hilton Chicago in Chicago, IL, is the leading showcase of the latest products, technology, and services for wholesale baking industry. The exhibition brings together approximately 130 vendors and more than 800 attendees. The trade show offers an ideal forum for establishing and strengthening business relationships to improve effectiveness and efficiency of supply chain operations.

The 2022 MarketPlace will take place within the wider BakingTECH conference. In addition to the conference’s full schedule of educational sessions, BakingTECH will feature a keynote presentations from renowned economist Alan Beaulieu, master baker Didier Rosada, and food futurologist Dr. Morgaine Gaye. BakingTECH will also feature multiple networking opportunities with the Welcome Back Reception, MarketPlace Casino Night and Braindates, presenting many opportunities to strengthen business relationships.

Come experience the premier educational and networking event for the wholesale baking industry. With exhibitors in nearly every category, you are sure to find the solutions you need to improve and streamline your operations.

Register today:

New for this year – baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save 40% on the conference attendee rates.


Add this message to your outgoing e-mail signature line:

We are exhibiting at BakingTECH & MarketPlace 2022, March 1 – 3 to be held at the Hilton Chicago. Register today at



[Customize this text and send it to your customers, prospects and contacts. The Early Bird registration rates end January 14, 2022, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.]

[Subject Line Options]

Visit [insert company name] at ASB MarketPlace 2022

[insert company name] is exhibiting at ASB MarketPlace 2022

You’re invited to ASB MarketPlace 2022

Come see the latest commercial baking industry solutions.


There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. The ability to discover and compare hundreds of new products and services in one place in just three days will help you select the best solutions for your organization.

Take advantage of the customized experience by attending MarketPlace and BakingTECH 2022 to be held March 1 – 3. Make sure to register by January 14, 2022 to take advantage of discounted Early Bird registration fees.

BakingTECH is the leading educational event and central meeting place for baking professionals and vendors working in all facets of the wholesale baking industry.

Join us at BakingTECH and MarketPlace 2022 to stay connected to the products, technology, people, and ideas that are advancing the wholesale baking industry. You can expect three days of networking, insightful keynotes, technical presentations, exhibitors showing the latest technology and products, and one-on-one discussions with the leading grain-based foods industry thought leaders.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Whether you want to hone your professional skills, keep a finger on the pulse of the wholesale baking industry, or conduct months’ worth of research and networking in just three days, BakingTECH 2022 is a must-attend event.

New for this year – baker attendees will receive a special BakingTECH registration rate! All baker attendees automatically save 40% on the conference attendee rates.

To learn more, visit I look forward to seeing you and your colleagues in March.