Building a brand takes more than just great baking. By using the full resources behind your business to engage with your community, your brand has limitless potential.
Building community doesn’t require a huge budget. Effectively using basic social media principals, you can engage a national audience to get behind your brand.
This session will outline different approaches to creating positive disruptions to draw attention to your brand. This can be as simple as creating a unique doughnut or as complex as launching a community 5K. It’s important to search for parallel opportunities and be nimble when thinking about the future of your brand.
Sometimes giving a little will get a whole lot back. Understand how goodwill can impact your potential for sales. Maybe you create sports club or team to represent your brand, partner with a local charity or host a school fundraiser. You may have to give away some of your profits now but they will come back 10 fold in the future.
Learning Objectives:
- Effectively use social media to engage your community
- Consider different approaches to create positive disruptions and draw attention to your brand
- Understand how goodwill can impact your potential for sales
Presenter
Rachel Wyman, Montclair Bread, LLC
