Consumer Trends: Intelligent Bread

According to IBISWorld, the Global Bread & Bakery industry is expected to grow at 4.8% CAGR over the next 5 years to $741.6 B, of which North America represents 16% of the industry revenue. As business trends drive into distilling a differentiated value proposition for a circular ecosystem, key players like first and second tier suppliers along with global bakers, as well as first and second tier buyers, must collaborate and share consumer insights to seize transformative opportunities.

An Intelligent Bread produced by a circular ecosystem, as opposed to a traditional isolated supply chain, will generate economic opportunity for strategic growth resulting of process innovation and the creation of new joint business models. In addition, with the right orchestration of the ecosystem, we can use intelligence to reach out and change behavior in social groups for improved diets, thus aiming to reduce malnutrition and hunger in targeted groups. The level of collaboration that we propose across the ecosystem will create a positive impact in the environment by finding the optimal use of farmland and other natural resources, as well as the best way to recycle water, energy, and intermediate products. Collaborating to implement the Intelligent Bread concept, the ecosystem will create a set of closed-loop manufacturing processes in the bread value chain.

After this presentation, participants will be able to:

  • Support the concept of the Circular Ecosystem as a team effort to address food waste and spoilage issues, which together represent the third world largest contributor of CO2 after USA and China.
  • Identify the pivotal role that they play in the new Circular Ecosystem and the way they can build the Intelligent Bread value chain using simple but comprehensive technology platforms.
  • Have a clear understanding about how innovation is accelerated with advanced technology, which improves performance and productivity in the value chain while also impacting people and environment in a positive way.

Enrique Andaluz, Microsoft

Presentation Time
Thursday, February 18, 2021
1:30 pm – 2:05 pm CT