Let your customers and prospective customers know you will be exhibiting at ASB’s  Virtual MarketPlace 2021.  Place your company name in front of attendees long before they attend BakingTECH and MarketPlace 2021. The earlier you start, the more successful you’ll be at driving your target audience to your table top.

Promote the event and your participation on your website newsletters, calendars, social media and email signatures.  Use the following below sample text/copy and use them to establish contact in advance of the event and build excitement for MarketPlace 2021:


  1. Start your promotion as soon as you have signed up as an exhibitor at #bestweekinbaking #bakingtech 2021! This will help build interest in your participation early, leading to greater interest by the time of the event.  You don’t need to post heavily early on, but it’s great to kickstart the excitement once your engagement is confirmed.
  2. Plan your social media presence during the event. Who will be attending from your company? What will their roles be? How can they be involved in social media engagement?  Involve the whole team if possible!
  3. 1 month out – step up your promotion.  Start talking about what attendees can look forward to when connecting with you virtually.  New products? Demos? Raffles?
  4. Make sure you use the official hashtag!!  Each conference has its own special hashtag to make finding and re-sharing content easy for everyone.  Using the hashtag will ensure that attendees will see your posts and our social media team can more easily support your promotional efforts.  All current official hashtags are listed above.
  5. Use a Social Media Dashboard.  Planning the bulk of your social media posts before the actual event, using a social media dashboard like Hootsuite, is very helpful.  This will save you a lot of time when you are live during the event and busy interacting with the attendees.
  6. Don’t just rely on scheduled posts – live post as well. Posting as things happen will add some additional interest to your promotion and gives you more flexibility to capitalize on events that occur on the day.
  7. Be human and have a conversation.  Use a natural voice in your posts – it should feel like your colleagues are speaking to the audience, not some corporate announcement.  And make sure you reply to others posts when you can – remember, it is ‘Social’ media.
  8. Go multimedia. Use pictures and video, this is also vital for virtual events.  The more interesting you can make your posts – both content-wise and visually, the more effective with will be for you.

Follow ASB:


  1. Meet us at the BakingTECH 2021 virtual MarketPlace Feb. 16-18. Register here:
  2. We’re gearing up for the first-ever #BakingTECH virtual conference Feb. 16-18. Register here:
  3. Join us at the #BakingTECH virtual MarketPlace Feb. 16-18 as we unveil our latest product. Register here:
  4. Join [insert company name] at the #BakingTECH virtual MarketPlace Feb. 16-18. Register here:
  5. Come see [insert company name] at the first #BakingTECH virtual conference and discover [product or new product]. Register here:
  6. Visit us at the #BakingTECH virtual MarketPlace Feb. 16-18. Register by January 8 and save.


  1. Join us at the #BakingTECH virtual conference Feb. 16-18 for the leading event for professionals in the grain-based foods industry. [Insert company name] will be presenting its latest innovations in the MarketPlace. Register here:
  2. The #BakingTECH virtual MarketPlace is the place to be Feb. 16-18 as exhibitors present the latest baking products and services. Learn more about BakingTECH and MarketPlace 2021 at  Make sure to register by Jan. 8 to save on registration fees.


  1. Looking for the latest in [TOPIC, PRODUCT OR SERVICE]? Connect with us at the Marketplace at #BakingTECH 2021 to learn more.
  2. We are exhibiting at #BakingTECH 2021! Register today to learn about our products!
  3. Learn more about [PRODUCT OR SERVICE] at #BakingTECH 2021, February 16 – 18, 2021 virtual conference:


If you’re in the wholesale baking industry, BakingTECH & MarketPlace are must-attend events for your 2021 tradeshow calendar.

Hosted by the American Society of Baking, MarketPlace is the leading showcase of new products, technology, and services for the wholesale baking industry. This year, the exhibition will bring vendors and attendees together virtually for three days, from February 16-18, 2021. The virtual event will include one-to-one meetings, comprehensive digital exhibit spaces, and downloadable exhibitor collateral. 

The 2021 MarketPlace will take place within the wider BakingTECH virtual conference. In addition to the conference’s full schedule of educational sessions, BakingTECH will feature a keynote presentation for each of the event’s three days, culminating with a keynote by Javier Gonzalez, Executive Vice President of Grupo Bimbo. BakingTECH will also feature multiple networking receptions, Ask-the-Expert Lunch & Learns, and Baker Braindates, presenting many opportunities to strengthen business relationships and improve the efficiency of supply chain operations.

Come experience the best networking opportunity of 2021 and learn about recent advances within the in wholesale baking industry. With exhibitors in nearly every category, you are sure to find the solutions you need to improve and streamline your operations.

Register today:


Add this message to your outgoing e-mail signature line:

We are exhibiting at BakingTECH & MarketPlace 2021, February 16 – 18 to be held virtually. Register today at


[Customize this text and send it to your customers, prospects and contacts. The Early Bird registration rates end January 8, 2021, so send your invitation as soon as possible to make sure your contacts can take advantage of the reduced fees.]

[Subject Line Options]

Visit [insert company name] at ASB MarketPlace 2021

[insert company name] is exhibiting at ASB MarketPlace 2021

You’re invited to ASB MarketPlace 2021

Come see the latest grain-based food industry solutions.


There’s no better way to find the right products and technology for your organization than to actually discuss them one-on-one with informed suppliers. The ability to discover and compare hundreds of new products and services in one place in just three days will help you select the best solutions for your organization.

Take advantage of the customized experience by attending MarketPlace and BakingTECH 2021, a virtual event February 16-18. Make sure to register by January 8, 2020 to take advantage of discounted Early Bird registration fees.

BakingTECH is the leading educational event and central meeting place for baking professionals and vendors working in all facets of the wholesale baking industry.

Join us at BakingTECH and MarketPlace 2021 to stay connected to the products, technology, people, and ideas that are advancing the wholesale baking industry. You can expect three days of networking, insightful keynotes, technical presentations, exhibitors showing the latest technology and products, and one-on-one discussions with the leading grain-based foods industry thought leaders.

While you are there, be sure to visit [insert company name] to see our newest products, talk to our experts, and learn about the innovative solutions we offer. Visit our website [insert hyperlink] to learn more, or contact us at [insert contact info] for an appointment.

Whether you want to hone your professional skills, keep a finger on the pulse of the wholesale baking industry, or conduct months’ worth of research and networking in just three days, BakingTECH 2021 is a must-attend event.

To learn more, visit  I look forward to seeing you and your colleagues in February.